The Twitter Trap: Could You Be Spamming Your Followers?April 15, 2014
Are you the kind of person who Tweets a picture of your sandwich? It’s OK, you can tell us the truth.
With more than 500 million Tweets sent each day, we understand the natural urge for social media marketers to contribute as much as possible. But in the rush to stand out in the Twitter avalanche, you run the risk of ‘spamming’ your fans with excessive or meaningless content. This can result in people tuning you out—or worse, un-following you. Even Twitter’s own founder, Biz Stone, has stated that you can Tweet too much.
So how do you find that ‘tweet spot’—the perfect area between posting so little that you fall through the cracks, and posting so often that you start to irritate followers and suffer social media engagement consequences? Our recommendation is to cut the spam out of your diet by following three simple Twitter posting rules:
1) Give it an Hour Before You Go Swimming in Tweets
Research has suggested that engagement with Tweets peaks at around four to five posts each day. While we’re not suggesting that your business never exceed that number, we recommend living by the ‘hour rule.’ That is, don’t post more than once every hour (preferably two), or your messages are going to inevitably lose their luster.
2) Know the Difference Between “Talking To” and “Talking At”
When you “talk at” someone, you make it clear that you don’t particularly care what others are saying back. And when you spam content on Twitter, it shows that your quantity of Tweets is a bigger priority than their quality.
To satisfy brand loyalists, only Tweet about material that is relevant and truly interesting to your followers. While, for example, it would be weird if your shoe store never Tweeted about shoes itself, an endless barrage of “buy our shoes!” would be pretty boring. Instead, market yourself as an industry leader, Tweeting or Retweeting material that’s tailored to your brand’s core message.
3) Be Like Michael Bay—Don’t Forget the Action
As we said, your ideal social media strategies should stimulate genuine conversations. But don’t forget that at the end of each Tweet—regardless of what you’re talking about—you should be driving action in some way. These “Calls To Action” can be used to drive people to click links, converse about your material, or even become customers.
If you don’t know where to start , our tip is to use verbs. Building Tweets around words like “read here,” “click to find out,” or “discover why” may sound corny, but it will get the juices flowing to start writing content with unmistakable actions.
Since it doesn’t look like Twitter’s prevalence is going anywhere, this is the year to be smarter about your social media strategies. With authentic social media engagement as your goal, it’s time to make this promise to yourself, your brand followers, and even other social media marketing experts: “No more spam in 2014!”