Blog / The Best Times To Tweet: Maximize Your Social Reach Topics  

The Best Times To Tweet: Maximize Your Social Reach

While having good content is critical in the world of a social media marketer, timing is also everything. In the lightning-paced world of Twitter, sharing content at the right vs. inopportune times could mean the difference between being read (and even better, shared!) and being overlooked completely. That’s why it’s so important to follow these key steps, and ensure you’re sharing the right message at the right moments:

Be Mindful of Your Audience

Are the target audiences for your tweet business-focused? Are they night-owl event goers? Located in a different time zone? Determining who your audiences are will help hone both your message and timing, because when people are more likely to be active on social media, they’re more likely to read your content. For the same reason, we also advise against tweeting during times when your audience will be busy or away from social media. These times include: late in the day on Fridays, during holidays, or  (usually) late at night during the week.

01-06-14 Blog Graphic

The ‘Noon and Six Rule’

For the most part, we recommend tweeting in the middle of the day and during the evening commute. For many professions, perusing Twitter takes a backseat to daily operations. At the typical lunch time and close of business, however, social users are more likely to have the spare time to absorb social media content and carefully read your material. In fact,  Twitter’s click-through rates have been proven to be highest at noon and 6 PM. If you still plan on tweeting during the workday, it’s not the end of the world—in fact there are a lot of users who will still see your content. In these cases, we recommend tweeting concise material that can be read quickly.

Remembering That No Rule Is Set In Stone

When managing a PR problem or responding to criticisms, throw the above two rules out the window, and respond as swiftly and promptly as possible. Regardless of the time of day, resolving issues and managing your brand’s reputation are more important than any other factors.

 

With these three basic rules in play, you’ll begin building a stronger, more recognizable presence to your Twitter followers. When you have the right brand messaging and the right timing for your audience, social media engagement is sure to follow.

 

Have additions to our pro-tip list? Tell us your tricks of the trade in the comments section.

 

Topics:
WP_Term Object ( [term_id] => 726 [name] => Community Management [slug] => community-management [term_group] => 0 [term_taxonomy_id] => 727 [taxonomy] => roles [description] => A thought hub for community managers seeking ways to enrich their communities, and enter new ones, via real-time social analytics. [parent] => 0 [count] => 28 [filter] => raw )
Community Management
WP_Term Object ( [term_id] => 730 [name] => Social Media Engagement Resources [slug] => social-media-engagement-resources [term_group] => 0 [term_taxonomy_id] => 731 [taxonomy] => capabilities [description] => Articles about how social media engagement can help inspire and increase meaningful connections between your audience and your brand. [parent] => 0 [count] => 62 [filter] => raw )
Activation & Engagement
WP_Term Object ( [term_id] => 736 [name] => Social Media How-to Guides [slug] => social-media-how-to [term_group] => 0 [term_taxonomy_id] => 737 [taxonomy] => resources [description] => Get the scoop on the latest social media techniques and ideas to boost your social presence. [parent] => 0 [count] => 46 [filter] => raw )
How-to

Subscribe to Zoomph's Newsletter

5 Social Media Marketing Takeaways from the 2019 National Championship

January 08, 2019

The eyes of the sports world were on the Bay Area over the last week as Alabama & Clemson met for the fourth straight year in the College Football Playoff and for the third time… Read More

2018 – A Year in Marketing: Insights from 7 Industry Experts

December 18, 2018

As we near the end of the year, we thought it’d be interesting to explore how social media has changed over the last year. What new trends have emerged, which platforms have garnered the most… Read More

The Value of Partnerships in Esports: Top 10 Brands on Digital from CWL Las Vegas

December 12, 2018

With a new version published every year, Call of Duty (COD) is one of the biggest games in esports. And with the growing popularity of esports over the last couple of years, the COD World League is one of the premier tournaments that stretches out over a… Read More

Corporate Partnership in Action: Top 10 Most-Engaged Sponsors of #MLSCup

December 10, 2018

MLS has grown as a league year over year, bringing in new clubs and developing home-grown soccer in the US. According to Wikipedia, MLS has seen a 68% increase in TV viewership since 2012.  As the playoffs ended in 2018 with the… Read More

All Posts