The Best Times To Tweet: Maximize Your Social ReachJanuary 06, 2014
While having good content is critical in the world of a social media marketer, timing is also everything. In the lightning-paced world of Twitter, sharing content at the right vs. inopportune times could mean the difference between being read (and even better, shared!) and being overlooked completely. That’s why it’s so important to follow these key steps, and ensure you’re sharing the right message at the right moments:
Be Mindful of Your Audience
Are the target audiences for your tweet business-focused? Are they night-owl event goers? Located in a different time zone? Determining who your audiences are will help hone both your message and timing, because when people are more likely to be active on social media, they’re more likely to read your content. For the same reason, we also advise against tweeting during times when your audience will be busy or away from social media. These times include: late in the day on Fridays, during holidays, or (usually) late at night during the week.
The ‘Noon and Six Rule’
For the most part, we recommend tweeting in the middle of the day and during the evening commute. For many professions, perusing Twitter takes a backseat to daily operations. At the typical lunch time and close of business, however, social users are more likely to have the spare time to absorb social media content and carefully read your material. In fact, Twitter’s click-through rates have been proven to be highest at noon and 6 PM. If you still plan on tweeting during the workday, it’s not the end of the world—in fact there are a lot of users who will still see your content. In these cases, we recommend tweeting concise material that can be read quickly.
Remembering That No Rule Is Set In Stone
When managing a PR problem or responding to criticisms, throw the above two rules out the window, and respond as swiftly and promptly as possible. Regardless of the time of day, resolving issues and managing your brand’s reputation are more important than any other factors.
With these three basic rules in play, you’ll begin building a stronger, more recognizable presence to your Twitter followers. When you have the right brand messaging and the right timing for your audience, social media engagement is sure to follow.
Have additions to our pro-tip list? Tell us your tricks of the trade in the comments section.