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Super Tuesday Recap (via Tweets)

Super Tuesday proved to be an eventful day full of twists and turns in the elections narrative. Throughout the day, our senior analyst, Alan Steel, kept track of the social media activity surrounding our presidential candidates, diving deeper into his study of whether social media can help predict voter behaviors.

Here are our favorite moments from yesterday, as captured by Alan’s tweets.

The early morning when we reminisced on Donald’s #SoMe takeover and how he achieved an all-time high in social performance…

…and then confirmed that it had to do with Donald’s KKK remarks, which Marco said made him “unelectable.”

(Donald’s last all-time high of 2 million social conversations stemmed from his call to ban all Muslims immigrants.)

The time we predicted the exact states that Bernie may win (and basically nailed it).

That moment when we noticed Massachusettsians chatting up Bernie…

…then remembered that his young fanbase may be absent from the polls.


(We warned that Bernie would have to get more of his fanbase to vote in our social media analysis of the Iowa caucus.)

That time we discovered that Ted’s sentiment was trending positive in Texas compared to Donald’s (a big reason why he pulled the night’s most prized win)…

…then searched emojis for fun, and realized that Texas voters who aren’t on the #TrumpTrain may actually be in the #CruzCrew.

So how did our predictions fare?

Zoomph Super Tuesday (corrected)

Answer: Pretty well. Safe to say that we gained further evidence to support our theory that there’s a strong correlation between social media activity and voter behavior. At the very least, it provides real-time context for what happens as it happens, or even after the fact.

Moving forward, we believe that social media is particularly key to gaining insight into the voting behavior of millennials, who are just coming of age this election cycle. As online digital media is developing into a powerful communication tool (even rivaling TV in overall reach) for them, it’s evolving into a forum of colorful and unreserved political discourse–allowing pollster, marketers, and the like to receive the full picture of what’s happening behind the scenes as the polls are lighting up.

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Analytics & Insights
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