Stats Show Marketers Don’t Need A Bigger Boat for #SharkWeekAugust 14, 2014
While Shark Week kicked off with an average of 3.64 million viewers, social media marketers have really only taken two main approaches in their content this week: preachy or parody. And frankly, these two methods are
According to data monitoring across Twitter and Instagram, over 500,000 pieces of unique content have included #Sharkweek in the past 24 hours alone. But when it comes to influential posts (i.e. the social content that is getting favorited, retweeted, and engaged with), brands and organizations are feasting off of these two methods.
For example, non-profits have have seen success by leveraging the common conversation an opportunity for mass education:
While for-profit brands have pretty much stuck fins on things as parody of our obsession. Chik Fil-A actually made the top 50, clocking in at #43 of most engaging posts around the globe:
Neither ‘preachy’ nor ‘parody’ is a negative thing. In fact, it speaks to how we as viewers engage with #SharkWeek programming ourselves: we either laugh at how outrageous some of the shows are (I’m looking at you Shark of Darkness), or we find our eyes opening to real challenges facing our deep blue sea. So when it comes to social media strategy, marketers need to first and foremost pay attention to what audiences are really saying. Because we’re saying it loud and clear: learning is cool, and #SharkWeek is just so jokingly nerdy, that’s cool too.
In the left-hand corner of the top post, you’ll see an Influencer Score, and probably think to yourself “what the heck is that?” This score shows, from 1-200 (200 being the most engaging of all time), exactly how much of a splash this post had made across the public. Out of Zoomph’s top 5 influencers across the world, only one of them did not represent a brand (@robbyjayala is currently reppin’ HP in a new commercial). And incidentally it’s our favorite parody yet:
Moving on to serious stuff, here’s this conversation’s Top 20 Influencers around the world (the #1 spot is obvious). Follow their lead, and be sure to watch out for Paula Deen as she rides by on her Great White.