Sports Spotlight: 4 Fan-First Stadiums That Went Social in 2014December 10, 2014
When it comes to favorite sports teams, the motto of diehard fans is: go big or go home. But for teams and sports marketing professionals, there are a few stats* you HAVE to know if you’re going to maintain in-stadium and fan engagement in our world of second screen distractions:
83%of fans admit to checking social media while watching a game (yep, we’re definitely a part of that group).
5%of the average fan-base is actually in-stadium (and even that average is generous); the rest watch from home or on mobile devices
is the average amount of social posts and pictures generated around professional sports teams on game-day
These stats are why social media engagement has become such a vital tie-in for sports teams.
Using social media visualizations for in-stadium (called Social Displays), and web (called Social Hubs), more teams have been able to ignite their live audiences and even make at-home fans part of the action.
Here’s our favorite examples of the teams that are revolutionizing the fan experience:
The Washington Capitals
The Washington Capitals lead the NHL in content and social media strategy, kicking off their arena displays for fans in the 2013 season. Now, their game-night #hashtags can be seen from both inside and outside the iconic Verizon Center, while fans at home get the in-game experience with videos, player Q&As, real-time social content and more.
The New York Giants
When you think of New York, you think skyscrapers and diehard fan pride. So it’s no surprise that the New York Giants (NYG) went big and unique with their social displays, creating incredible pylon displays that fans can see (and more importantly, engage with) the second they walk onto MetLife Stadium Turf.
To get fans having fun with the team’s branded hashtag, #Birdland, The Orioles built event display screens for Camden Yards that featured all fan selfies, all the time. With the full content control to stay in line with MLB At-Bat regulations, the Orioles were able to get fans engaged over Instagram at key moments, and even bring more attention to their cherished sponsors.
Boston College has pride in all of its schools athletes, building an athletic department Social Hub that lets audiences see and share with other fans—no matter which Boston College sport they follow. But when it comes to game-day at its historic basketball arena, Conte Forum, Boston College shouts its hashtags #bceagles #gobceagles and #wearebc loud and proud. Using traditional social displays, the Eagles fuel inspiration and give each of its fan a moment in the spotlight.