Social Stop by Zoomph brings NASCAR up to speed with fan engagementJune 24, 2013
Earlier this month, Michael Waltrip Racing (MWR) became the first NASCAR team to give its fans a central, mobile location for real-time race updates and social engagement opportunities with the debut of Social Stop. Social Stop is a custom Zoomph Social Hub that allows fans to stay up-to-date with the race through the most influential social media content.
With Social Stop, fans can interact with each other and the MWR team through Facebook and Twitter, share their opinion through Twitter polls, and enjoy streaming YouTube videos. For more information, jump over to the press release we issued.
Best of luck to MWR in the upcoming races!