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Social Media Reactions on the COP21 Climate Change Summit

195 countries, 150 world leaders, 5 days.

The United Nations Conference on Climate Change (also referred to as COP21) is being held in Paris from November 30 to December 11, 2015.

150 leaders from across the world are meeting to discuss what is being touted as a last chance summit to avoid the catastrophic effects of climate change. This is the biggest diplomatic meeting in France since 1948.

Ever since the summit kicked off, social media has been abuzz with activity monitoring every speech and every statement that is being made.

For starters, during his opening speech, President Obama said that “no nation — large or small, wealthy or poor — is immune” to the effects of climate change.

Pres Obama Tweet 2

A couple of weeks ago we all recollect seeing President Obama’s maiden Facebook post that touched on the topic of Climate Change. The move was made following a UN statement that stated that emissions have hit an 800,000 year high.

Pres Obama Tweet

In fact, social media has been so receptive to all the updates that are coming through the summit that Twitter proactively launched a series of new emojis activated by hashtags to mark this momentous summit. The social media platform realized that impact of talks that were to take place in Paris and launched a total of four emojis which include an Eiffel Tower embedded in a green leaf (which is the summit’s official logo), a regular Eiffel Tower icon in green, a heart-shaped earth  to the #COP21#GOCOP21#ActionDay, and #ClimateChange hashtags respectively.

Twitter New Emojis

But, that’s not where it all ends. A climate change summit where the main goal includes an agreement between world states to limit global warming to 35.6 degrees Fahrenheit most certainly deserves more attention.

Reuters has taken a step forward in this regard and put up a microsite in association with Zoomph to track all the social media activity around the summit. The website is tracking data in four categories –

  1. International Organizations / NGOs
  2. Environmentalists
  3. Clean Energy Industries
  4. Fossil Fuel Energy Industries

Data is being pulled in for:

  • The top stakeholders and their reaction to COP21
  • Social Media sentiment surrounding each category

There is a massive polarization of opinions on climate change coming from different factions and understanding all perspectives are important. And, being firm believers in the power of influencer marketing, we thought it was crucial that we discover top influencers for this summit in order to get a good view of the situation at hand. Reuters then combined this with a list of hand-vetted influencers across the four chosen categories to track how different groups react to different inflection points during the summit. Tracking these influencer’s tweets and sentiments gives us a one-glance view of all the important activities taking place.

“Zoomph’s influencer marketing capabilities have significantly improved our coverage of COP21. It provides an instant reaction to events as they happen which is crucial for any live coverage.” – Angela Moon, Chief Correspondent, Thomson Reuters.

Reuters 1

In case you haven’t already checked it out, we highly encourage you to check it out here and start keeping an eye on everything that is being discussed in this summit.

We all talk about melting ice-caps and our depleting ozone layer but don’t have the right data to look at to see what we should be doing to combat it. For instance, did you know that without even us knowing, you and I are burning too many fossil fuels and that we are the only ones that can stop that from happening? We all need to start becoming more aware about our environment and do our bit to preserve it for our future generation. If you are still not convinced, here are 10 reasons compiled by World Wildlife Fund (WWE) on why we all MUST care about climate change.

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