Blog / Social Media Reaction to Benghazi Congressional Hearings Topics  

Social Media Reaction to Benghazi Congressional Hearings

The events that happened in Benghazi are tragic and again grabbed the spotlight across network news when Hillary appeared in front of Congress on Thursday. We reviewed data to see if and what impact it had across social media.

We’ve been monitoring and benchmarking social activity about each presidential candidate since August. Yesterday, social conversations that included Hillary as the topic increased by 360%, up from a daily average of 35,651 to 165,140. Of that, 47,383 (or 30%) units of activity included both Hillary and Benghazi as the topic.

The chart below shows the timeline of positive and negative sentiment over the duration of the hearing. Negative sentiment outpaced positive sentiment.However it’s important to note that posts co-mingle reactions to questions posed by republican and democratic committee members, so it’s not a clean way to look at the data. We won’t (but could) get into granular details to better understand the overarching political position on sentiment, but it clearly shows a divided perspective along partisan lines.

 

social media sentiment after Benghazi Congressional hearings

 
We also track influence of each piece of content as measured by our proprietary algorithm ZPoints. By this metric the following were the most influential posts yesterday.

In the top spot: a post to Hillary’s Facebook page with 154 ZPoints®.

 

Hillary Clinton influential facebook post Benghazi

 

In second place, Mike Huckabee’s Facebook post with 129 ZPoints®:

 

Mike Huckabee influential facebook post benghazi

 
We’ll leave it to the pundits to determine the long-term impact the hearings had on partisan politics, and if they helped close the door on a tragic event. We’ll continue to monitor activity to gauge reactions on social media
 

Topics:
WP_Term Object ( [term_id] => 728 [name] => Social Media Monitoring Resources [slug] => social-media-monitoring-resources [term_group] => 0 [term_taxonomy_id] => 729 [taxonomy] => capabilities [description] => A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition. [parent] => 0 [count] => 40 [filter] => raw [object_id] => 15946 )
Monitoring & Tracking
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 128 [filter] => raw [object_id] => 15946 )
News & Trends

Subscribe to Zoomph's Newsletter

Keep a Pulse on Your Social Health with Twitter Performance

January 16, 2017

While the social-sphere is spinning with talks of Twitter’s fall from grace, one thing remains certain: Twitter is the king of real-time content. It’s the de facto strength of Twitter, even with the looming success… Read More

Hashtag for Jerusalem: Turning the Global Spotlight on the Holy City [Case Study]

January 11, 2017

During the 2016 holiday season, Jerusalem–a city holy to many of faith—embarked on a campaign to engage its global community and invite them to use social media as a means to spread the holiday spirit.… Read More

Top Milestones for Zoomph-Sponsored “Why I Social” Podcast

January 10, 2017

Having settled into 2017, it’s a great time to look back and reflect on what made 2016 a very successful second year for the "Why I Social" podcast. The last six months have been particularly exciting,… Read More

Employee Spotlight: James Ho

January 05, 2017

James' unequaled love of golf and die-hard loyalty to Nike is analogous to the punch and passion he brings to our team. While a leader in his own right, James is a team player. He… Read More

All Posts