Social Media Reaction to Benghazi Congressional HearingsOctober 23, 2015
The events that happened in Benghazi are tragic and again grabbed the spotlight across network news when Hillary appeared in front of Congress on Thursday. We reviewed data to see if and what impact it had across social media.
We’ve been monitoring and benchmarking social activity about each presidential candidate since August. Yesterday, social conversations that included Hillary as the topic increased by 360%, up from a daily average of 35,651 to 165,140. Of that, 47,383 (or 30%) units of activity included both Hillary and Benghazi as the topic.
The chart below shows the timeline of positive and negative sentiment over the duration of the hearing. Negative sentiment outpaced positive sentiment.However it’s important to note that posts co-mingle reactions to questions posed by republican and democratic committee members, so it’s not a clean way to look at the data. We won’t (but could) get into granular details to better understand the overarching political position on sentiment, but it clearly shows a divided perspective along partisan lines.
We also track influence of each piece of content as measured by our proprietary algorithm ZPoints. By this metric the following were the most influential posts yesterday.
In the top spot: a post to Hillary’s Facebook page with 154 ZPoints®.
In second place, Mike Huckabee’s Facebook post with 129 ZPoints®:
We’ll leave it to the pundits to determine the long-term impact the hearings had on partisan politics, and if they helped close the door on a tragic event. We’ll continue to monitor activity to gauge reactions on social media