Blog / How Social Media Conveyed the Impact of the Adobe-Microsoft Partnership

How Social Media Conveyed the Impact of the Adobe-Microsoft Partnership

If you’ve attended recent Adobe Summits, you may not be surprised to learn that it has been trending on Twitter. At this year’s Adobe Summit, Adobe’s message to businesses is that the future is all about experiences.


The digital transformation enhances and augments that narrative as more consumers are adopting the Internet of Things (IoT). However, in consideration to user experience (UX), data analytics, and customer service, businesses still struggle to keep up.

That’s why Adobe presented the Experience Cloud and its partnership with Microsoft. Adobe’s Microsoft partnership announcement lifted its ranking on our tech social index, ZIndex, which ranks the social media health of brands by industry.

 

leading tech brands on Twitter

 

Over the past seven days, Adobe has landed in the top five, leapfrogging Oracle and Intel. It remains behind Google, Microsoft, and IBM.

The top three tweets mentioning #AdobeSummit thus far have been about the partnership announcement. They garnered 275 retweets and 379 likes, and produced a huge spike in social activity around #AdobeSummit.
 

 

The first two days, March 19-20, consisted of preconference activities—registration, partner activities, and community activities. Social activity for #AdobeSummit started picking up in the early afternoon of March 20.

 

adobe summit preconference on twitter

 

Let’s zoom in to yesterday, March 21, the beginning of the actual conference, up until midday today, March 22. While the Adobe-Microsoft partnership was introduced and tweeted about during the preconference…

 

 
…the full effects of the announcement took place shortly after midday of the 21st.
 

Adobe-Microsite Partnership tweets

 
If we filter #AdobeSummit tweets specifically for mentions of @Adobe and @Microsoft together, which don’t include abbreviations nor partnership-related tweets excluding one brand or the other, we can see that such tweets account for over a third of the spike.
 

Twitter activity around #AdobeSummit 2017

 

As evidenced by the spike in social activity, the Adobe-Microsoft partnership carries significant implications on the enterprise cloud and data analytics. We’ll see if and how competitors, especially tech giants like Salesforce and Oracle, respond.




See the live Tech Industry ZIndex!



Demo with us to learn how you can gain hashtag, activity, and competitive intelligence with Zoomph.

 

WP_Term Object ( [term_id] => 742 [name] => Social Media Search Resources [slug] => social-media-search-resources [term_group] => 0 [term_taxonomy_id] => 743 [taxonomy] => capabilities [description] => A collection of content about how social media search and discovery can help pinpoint key content and influencers for your brand. [parent] => 0 [count] => 36 [filter] => raw )
Search & Discovery
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 174 [filter] => raw )
News & Trends

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

UFC Sponsorship Value and Social Analysis from UFC 244

November 06, 2019

UFC 244 took place last weekend, which included matchups of some of the league's top fighters. We wanted to understand which fighters matchups and audiences made up the conversation on social, and how much social… Read More

How Two NHL Teams Have Gone the Non-traditional Route To Grow Fan Engagement

November 01, 2019

Who are the most talked about guys in the NHL, on Twitter? I’ll give you a hint; it’s not Alex Ovechkin, nor Sidney Crosby. One embraces the word “ugly.” The other is probably the cutest thing… Read More

MLB Sponsors and Brands Hit It Out of the Park in the 2019 World Series

October 31, 2019

While they found themselves down, they never folded. From starting the season 19-31 to late-inning magic in the National League Wild Card game, it’s hard to say they weren’t a team of destiny, but nonetheless,… Read More

New Features in Zoomph: Compare Against Competitor Campaigns & Benchmark Custom Audiences

October 30, 2019

Know What Content Works and Compare Against Your Competitors Comparing your social campaigns against other brands, leagues, and teams is now easier than ever. View analytics from multiple campaigns to understand how your content is… Read More

All Posts