Social Media For Newbies Part 1: Fundamentals of Social MediaJuly 30, 2013
How social media savvy are you? That’s the question you need to ask yourself, with its ever growing nature, social media is becoming more and more a part of our lives and being able to adapt to its norm’s and ways are essential. Are you a newbie to social media? Take a gander into our lesson into social media platforms and learn how to operate all the most important social media platforms that apply to your brand. By the end of this blog post you should have a firm understanding of the platforms available and how to leverage them effectively.
What is social media?
Social media is any website or smartphone function that allows you to share content and ideas with other people online. Just think of it as a variety of methods for getting in touch with like-minded people from all over the world, it’s just a utility tool much like a telephone.
Platforms are the base and central hubs of social media. Each presents a unique and quality way to brand your name and or business. From pictures to blogs, to profiles, social media platforms are designed to guide you to put yourself out there with ease and comfortability.
What are the main social media sites?
The main (this is by no means a complete list) social media sites that you want to know about and possibly be active on include:
Your blog is still your most important social media site. Some people might disagree with this but it is your blog that forms the basis of all your other social media activities. This is where you generate content on your website to share on the rest of your social media.
- Facebook – 1.1 billion users
Facebook is not just personal profiles for sharing photos and statuses with your “friends” and family. It is actually a hugely important way to get thousands of people interacting with your business online and offline. People can share your content from your Fan page, comment on posts, and share your Page with their friends and much more.
- Twitter – 500 million users
If Facebook is for contacting friends, Twitter is for following people you wish you knew. It is a wonderful and easy way to stay up to date with real-time news straight from the fingers of news reporters, celebrities, corporations and regular people. It is also extremely good for contacting other people in your industry or those have interest in what FHFA shares.
- LinkedIn – 225 million users
This one is pretty much like an online resume. Not so important for small businesses unless you are scouting for some other work. It is, however, a huge force for people looking to network with others in a professional sense. Lawyers meeting lawyers, for example. LinkedIn Groups is a great feature FHFA can use to share content with homeowners interested in financing information.
- YouTube – 4 billion views per day
YouTube is all about videos and providing quality content to people who are trying to learn more about what you do. ?A great way to create viral buzz or increase customer loyalty, and an easy medium to teach and share content to users.
- Google+ – 343 million users
This is all about integrating your online social media life with your search engine, Google. You can add people to your circle of friends and then your search results change based on what those people recommend. You can now also have a business page. Posting on your business page helps boost you up in Google searches on relative content.
- All the rest
And then there are all the hundreds of others like Foursquare (location based check ins), Pinterest (collages and images), Flickr (photos), etc.
Now the good news is that you do not need to be active on all of these. In fact, some social media platforms work really poorly for certain industries. For FHFA, we recommend Twitter, Facebook, Linkedin, YouTube & Google+.
Although you don’t necessarily need to be on every type of social media platform, using a variety of ways to show yourself to the world never hurts. Each brings its own approach to the world of social media but the main goal is consistent, be involved, be social and don’t be afraid to experiment with different campaigns on different platforms, finding the right campaign will be a process of trial and error.