Small Business Week: How To Take Advantage Of This Week’s BuzzMay 14, 2014
If you hadn’t already heard, it’s National Small Business week! And if you’re a small business, this is your time to rejoice in being the center of the social media universe.
But really, this week should be more about people singing your praises (though that’s pretty awesome too). In this one, singular week, you as a growing business have a unique capacity to grow your social audience, capture more leads, and empower your business with the right, expert insights.
So kick off your shoes and listen up, because we’re dropping some #SMBknowledge!
1. Follow and Create The Right Content
#SmallBusinessWeek is already trending, so start following what other businesses (small and large) are saying with this hashtag over Facebook, Twitter, and Instagram. Chances are, there are a number of best practices that you can leverage and put a personal spin on to engage your own customers and audiences. What’s more, by adding your own content with #SmallBusinessWeek for the next few days, you’ll join yourself to the conversation across a much larger, national audience.
2. Capitalize On The Audience; Capture New Leads
Speaking of national audiences, as a small business, now’s your chance to transform new social media followers into lifelong customers. Have a sale or promotion? Content that educates or grabs attention? Showcase it this week with the #SmallBusinessWeek hashtag, and drive more people to your business. After all, if one person sees and likes your business over social media, they’re more likely to recommend to a friend or follower. And that leads to a network of opportunity solely from this week’s trend.
MAJOR TIP ALERT: This is your chance to take advantage of free deals too! Zoomph is offering a FREE year-long subscription to a small business! Just Tweet us @Zoomph with the #hashtag #SmallBusinessWeek, and your SMB could have the same social media marketing tools used by the Orioles, Wizards, and Mary Kay for an entire year!
3. Find Ideal Influencers.
By now, you might have recognized that each of our tips leads to the next. Because you have a wider audience than usual at your disposal this week, it’s your primo chance to find, engage, and transform influencers for your business. Influencers are the regular people over social media that have some sort of power over what others say and think. Since bloggers, fast-growing brands like yours, and people that are local to your business are all talking about the same thing on social media this week, leverage this opportunity to start a conversation with these influential people that will result in long-term customer relationships. The benefit of influencers is that, when engaged on social media, they’re again more likely to recommend your brand to others. But the difference is that they can recommend across a larger audience with more power behind their words.
4. Check Out The Blogosphere
Though this week is perfect for social media marketing action, don’t forget to take advantage of all the great learning material that’s at your disposal. Hundreds of other savvy brands are writing blogs, sharing news, and giving the secrets to their best practices. Make the most of the fact that content is all about SMBs this week, and try to spend a few minutes each day researching and taking in the education. The bonus is that everything you learn can be trickled down to your employees, friends supporting your business, and even your customers to empower you with stronger success for the long-term.
(our own blog within a blog? So meta. Here’s some free learning material for ‘ya.)
There are 5 Days left in National Small Business Week. Now that you know this week is tailored for your social media engagement and lead capture…..what are you waiting for?
Don’t forget: This week, social media marketing is at your fingertips! All you have to do is Tweet @Zoomph using the hashtag #SmallBusinessWeek, and you could win a chance for a FREE YEAR of Zoomph!