Blog / Shutdown Ends and News Makes a Comeback Topics  

Shutdown Ends and News Makes a Comeback

Traffic in D.C. became a little heavier this morning, but energies were still high. For federal employees and contractors alike, last night brought great news—the end of the two-week, partial government shutdown. And like all things in this day and age, last night’s breaking news inspired new and compelling conversations across social media.

You might remember that at the beginning of the shutdown, our blog found that most of the relevant activity on Twitter focused on lighter topics (such as jokes, memes, and even #ShutdownPickUpLines). Now, however, the tone has changed—drastically. Once last night’s news broke over the agreement to fully re-open the government, people moved away from joking and flocked back to traditional news sources, sharing and re-tweeting from reputable news accounts.

From the beginning to end, Zoomph tracked and monitored the conversations surrounding the shutdown. And using ZPoints, our evolutionary ranking algorithm, we were able to pinpoint today’s most influential contributors before anyone else. As of the wee hours of October 17, 2013, the Twitter handles for CNN, Bloomberg News, and Fox News drew the greatest amount of social media engagement.

endgovtinfl

 

So, what does our ZPoints ranking tell us? While informal Twitter handles typically dominate social conversations, they still don’t possess as much social media influence when it comes to hard and fast news. Instead, our social media analytics tools help us understand that expert news sources still hold some VIP treatment on your Twitter wall.

So, let us know: would you rather see breaking news on Twitter come from a traditional journalism source? Or, with so much info being shared every second, do you trust more informal Twitter handles to deliver up-to-the-minute news?

 

 

Topics:

Subscribe to Zoomph's Newsletter

How Leagues Can Drive Change: Social Analysis of “My Cause My Cleats”

December 06, 2018

If you were one of the millions of fans that tuned into any of the NFL’s Week 13 games, you would’ve seen a field peppered with custom cleats of all different colors and styles. Over… Read More

How “The Match” Helped Golf Reach New Heights on Social Media

November 27, 2018

“The Match,” featuring a one-on-one faceoff between Tiger Woods and Phil Mickelson on pay-per-view, was a first of its kind. Streamed through Bleacher Report and BR Live, fans could follow through unique camera angles, mic'd… Read More

47 Essential Facts About Influencer Marketing [Infographic]

November 20, 2018

The rise of the influencer economy has changed the marketing game. Marketers are spending $255 million each month to have influencers promote their brands, swapping out traditional ad buys with expert-driven publicity. The below infographic… Read More

NFL’s Recent Gamble on Fortnite: Why It Was Worth It

November 14, 2018

Fortnite has been taking the world by storm over the last year. It’s currently the most popular game to stream on Twitch. And thanks to the ability to buy character customizations, which range from $2-$20… Read More

All Posts