You Are Missing Out on the Complete Picture of Real-Time Influencer Marketing. Here’s Why!July 07, 2015
Smart marketers of today are aware that information is key in reaching a micro-targeted audience and ensuring campaign success.
In simple terms – the more you know about your audience, the better you can engage with them and the more ROI you get on your marketing dollars!
And, because, Zoomph understands the needs of marketers so well, we have taken our analytics game to an all-new-high by making it more insightful, more intuitive and more value-driven.
It is not just the tip of the iceberg we are talking about – besides measuring influence and sentiment, we delve deeper and measure brand and entertainment affinities, a user’s psychographic profile and your audiences’ interests. You will learn how we do this as you proceed with reading this blog.
To begin with, here are some latest enhancements that we made to our Influencer Search analytics.
Users are, by default listed in order of the level of influence (listed as rank on the dashboard) they generate around a topic or a brand using our unique and proprietary algorithm ZPoints®. Remember, ZPoints measures influence NOT on the basis of follower count and number of social media “posts” that a user puts out – it measures influence based on “context” – that is, the influence has a user on a certain topic. More like a subject-matter-expert if you will!
The dashboard also displays information on authors personal bio (if tracking information through Twitter), influencer score – which is the total influence by a particular author across all his posts pulled in a particular feed, the highest ZPoints® any of his posts (current or past) has ever earned till date, and the number of posts he has published in the said feed. Talk about having access to data that truly matters.
But wait, did Nelly Furtado just say – “All good things come to an end?” Well, sorry Nelly, at Zoomph they don’t!
In fact, it keeps getting better and better! More like, making good better!
After clicking on the author card, you get to the main part
The question that smart marketers often ask –
How do I make sure I know everything I can about my audiences, so that I speak their language, talk about the stuff they like talking about, on a channel that they would like to be spoken on, keeping their specific location in mind and having a pulse of “other’ things that interest them so I can align those with my brand to help Get. Their. Attention?
Presenting our newest feature *Drumrolls please*
Author Cards are the latest in real-time influencer search offering top-of-the-line data insights like no other platform.
Let’s put this context. We will take the hugely popular and ongoing #SharkWeek example to explain.
After we created a feed on #SharkWeek, our feeds were inundated with all the data that was being generated around it. But, remember, we keep simplicity and relevancy at the core of everything we do at Zoomph.
So, one click on the “influencers” tab gives you all the data you would ever need for engaging with people that matter the most to your brand. Here are the people who are having the most influence around #SharkWeek!
Next, we picked one user from this and clicked on their author card:
Now, we have a lot more information on him, more than enough to create an engagement strategy and get to know his complete personality!
Here’s what we know about him:
- His Twitter account was created on August 16, 2009
- He has 22571 followers
- He is following 1264 people on Twitter
- He is a White, Male
- He is located in Miami, Florida
- Besides @SharkWeek, he follows the following mass media channels:
- WRAL News in NC
- The New York Times
- USA Today
- Scientific American
- On The Media
- He is also interested in the following brands:
- Hulu Plus
- He likes talking about Snoop Dogg – the recording artist.
The value of this is amazing: if you know what brands your audiences resonate with, you’ll be better positioned to make key partnerships that yield the best-possible revenue results.
Because, two strategic audience bases are greater than one!
It is like following (we mean social media following, obviously) people who matter the most to you everywhere they lead you. Remember, the photographer who followed his girlfriend around the world? This is that, but in a social media landscape.
This is the stuff good marketing campaigns are made of and you cannot afford to miss out.