Blog / RGIII Scores Big on Social Media

RGIII Scores Big on Social Media

Move aside, Miley Cyrus. It’s September in Washington D.C., which means that nothing stands a chance at keeping our attention against the upcoming Washington Redskins football season.

In fact, engagement with the team is higher than ever, if that’s possible. Last season, rookie quarterback Robert Griffin III led the team to an NFC East title—only to see the season end with a playoff loss and subsequent ACL surgery. As RGIII prepares to begin his comeback at the season opener on Monday night against the Philadelphia Eagles, social media is abuzz.

Indeed, if you followed the public discourse in the city, you’d be forgiven for thinking that a knee reconstruction was the only notable thing we had going for ourselves. It was not uncommon to see #RGIII or #HTTR (“Hail to the Redskins”) trending on Twitter at various points throughout the summer—even without football games to discuss.

As we are for all major events, Zoomph was there to monitor the real-time social media conversations. In addition, our proprietary ZPoints ranking tool determined who had the highest influence when it came to the Skins and RGIII.

Skins blog pic - 2(2)

 

The Redskins’ official Twitter, understandably, has a strong influence, but seeing Skins linebacker Nick Barnett rank #2 on the list illustrates the unique power of Twitter. Social media sites allow people to interact with athletes and other celebrities in ways unprecedented just a few years ago, and clearly, Barnett’s fans love having this access.

D.C, like much of the country, is counting down the days to the approaching season, and that’s being reflected in social media conversations. No matter what happens, #HTTR.

Topics:

March Madness Sponsors on Social – The Top 10 Brands From The NCAA Tournament

April 12, 2019

With the conclusion of the NCAA Tournament this week, we were excited to take a look at the data we’ve been collecting since it began on Selection Sunday. With college basketball fans on the edge of the… Read More

MLB Sponsors on Social – The Top 10 Brands From Opening Day

April 10, 2019

With the start of the new season, MLB’s Opening Day was a big day for the league and on social media. With fans excited for a new season of Baseball, Brands and Advertisers saw an… Read More

T-Mobile Park’s Sponsorship Strategy Hits A Home Run On Social

April 09, 2019

The Mariners and T-Mobile struck a 25-year naming-rights partnership to rebrand the former Safeco Field as T-Mobile Park. The company paid 87.5 Million for the field naming rights and after months of work, the park’s… Read More

New Instagram Business Discovery, Engagement Value, and Prospecting Package Now in Zoomph

April 08, 2019

Happy Spring! Can you believe we’re already in the second quarter of the year? Time flies when you're busy, which is just how we like it at Zoomph. To kickoff the quarter, we’ve launched a… Read More

All Posts

See Zoomph In Action

Talk to one of our specialists will help you mesure insights and maximize your sponsorship growth efforts