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How-to

Get the scoop on the latest social media techniques and ideas to boost your social presence.

7 Steps to Evolve Your Digital Marketing While Your Company is Growing (Part 2)

June 15, 2016

Growth. It’s a word that suggests success, verifies potential, but demands change. As exciting as growth can be, it can be overwhelming. Teams that are unprepared to support a growing Read More

7 Steps to Evolve Your Digital Marketing While Your Company is Growing (Part 1)

May 25, 2016

Retaining Meaningful DNA Recently, my brother (aka “Mr. Professor”) was discussing the science behind cell reproduction and DNA shortening. I am no valedictorian in science, so my brother kindly gave Read More

Using Twitter Follower Analytics to Find Your Target Audiences

May 11, 2016

Advertising 101: Finding your Audience My first gig after graduating from college was at DMB&B, a prominent global advertising agency, working as account services manager for P&G. P&G’s culture and Read More

3 Ways to Find Social Selling Leads on Twitter

May 02, 2016

“Social selling is one of the hottest buzzwords in the technology market.” – Forbes SAPVoice (2014) With our business and social lives moving ever-more online, social selling—the process of including Read More

How to Lose Your Twitter Following in 10 Days

April 28, 2016

Day 1: Be a Buzzkill. Whip out your sentiment chart and narrow in on the red field (hopefully it’s nice and meaty, like this sentiment chart from our Presidential Elections Read More

A Beginner’s Guide to Influencer Marketing

April 26, 2016

As a modern-day social marketer, “influencer marketing” probably has a place in your everyday vocabulary. In fact, you may remember it being one of those “industry terms” that popcorn-ed into Read More

How to Defend Your Investment in Snapchat

April 21, 2016

Dear reader, I’d like to bet that you’re currently a Snapchat user or have at least heard about the platform before. If neither of those are true, pull yourself out Read More

3 Novel Ways to Use Social Media Outside of Marketing

April 05, 2016

Bright and early on Saturday morning, 25+ George Mason University students attended a day-long usabilathon hosted by Zoomph, and sponsored by MetroStar Systems, GMU, Wedding Wire, Geico, and others. While Read More

How to Pick a YouTube Influencer

March 24, 2016

YouTube has transformed the way that over a billion users consume content. Since March of 2014, YouTube watch time had gone up 60% and the number of YouTube viewers increased Read More