Resiliency Reigns: How the Green Bay Packers Harnessed a ‘Social’ Microsite (Case Study)May 31, 2017
At the end of the 2016 regular season, the Green Bay Packers had plenty to celebrate. At Week 11, after four consecutive losses and a 4-6 record, quarterback Aaron Rodgers famously declared, “I feel like we can run the table.”
In true fairytale fashion, the Packers made a comeback and produced their eighth consecutive playoff berth and fifth NFC North championship in the last six years.
The Packers needed a quick but high-end solution to engage fans in the wake of their victory, and to maximize a real-time moment to drive traffic to their digital properties.
The Packers worked with Zoomph to leverage its then-beta Microsite Builder and publish an immersive site chronicling the team’s 2016 journey. The “Resiliency Reigns” microsite recounts the season’s highs and lows via stunning visuals, playback reels, and authentic social media content.
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By promoting their microsite across their main website and social channels, the team earned over 11.5k likes, 800+ retweets and shares, and hundreds of comments from delighted fans.
A Do-It-Yourself Builder That Doesn’t Require Coding
Zoomph has since released Microsite Builder for all users to enjoy. The builder enables you to tailor-make sites in minutes to support your digital campaigns and long-form content.
It leverages a modern CMS that can host social media and various types of multimedia, while providing dynamic drag-and-drop sections that require zero coding.
Most recently, the Washington Redskins created their sleek Draft Day microsite on Zoomph. The site introduces the team’s 2017 draft picks, and uses out-of-the-box parallax scrolling and social media widgets to create a dynamic viewing experience.
The Miami Dolphins also published a tribute to former left tackle Branden Albert in near real time with Microsite Builder.