Project Collaborate: Why Social & Your Project Efficiency Go Hand-In-HandMay 05, 2014
Picture this: you have a new project deliverable for a Fortune 500 client, due in a week. You’ve never worked with this company before, so you have no product history, no insight into client needs, and no idea where to start. Time to panic? Maybe not.
The fact is, that there’s probably someone within your organization that knows this client or speaks the same industry language. And to make sure that person is included in the project team, you need to leverage an enterprise social network.
Enterprise social networks are also called social collaboration tools (and obviously, we LOVE anything with ‘social’ in the name!). These are built to function like social media channels, yet meant to connect project teams across different departments, locations, languages, and even business insights.
Sure ‘Facebook for the workplace’ sounds boring, but what if you could search your company for the right project teammate, as easily as you would search across Google? While guaranteeing your project dream-team, you’d also be able to centralize your conversations—resulting in increased project productivity, more targeted knowledge-sharing, and up to 25% higher efficiency on project deliverables. And THAT is something that would get any employer drooling.
In fact, a 2012 survey stated that 75% of responding businesses already used and relied on social collaboration tools. This makes sense; after the 2008 global economy crash, most businesses had operational optimization and efficiencies as high priorities for keeping costs down. But now it’s 2014, and we have a secret for you: social collaboration tools do the same thing and are just as useful as social media marketing tools, just used for a different end-goal.
While social media marketers use Facebook, Twitter, and Instagram to connect with mainstream audiences in real-time, social collaboration tools connect the right people within a business—to get projects done faster and with better results. And when ‘old-school email’ (yup, email is already old news!) means lag-time between response, social collaboration tools provide an obvious advantage.
Today, there are a wealth of social collaboration tools out there. But given our knowledge of the social landscape, our favorite is Yammer. Yammer is built with the user-friendly layout of Facebook (which of course we love) and the capacity to organize conversations across even the largest enterprise networks. So what does this mean? Getting projects executed can now be as fast, easy, and dare we say it…..enjoyable as chatting on social media. In fact, our own company used Yammer with such success, that we even decided to partner with them to create an influencer collaboration app—now that’s a product endorsement you just can’t fake.
Boiled down to a sentence, it’s time your business started integrating social into every aspect of your business. Be it social media marketing, customer relationship management, or even internal collaboration, social tools provide lightning-fast communication portals that keep businesses connected and profitable.
Ready for the next level of business collaboration? Download the free Zoomph for Yammer app and start connecting the right people on the right project teams!