Blog / Prepare Yourself: Twitter Is Changing and You Better Be Ready

Prepare Yourself: Twitter Is Changing and You Better Be Ready

Ah, Twitter, don’t ever change—wait, too late. The social network recently unveiled a brand new design that will change Twitter’s aesthetics and functionality in the next few weeks. Because we know that change can be hard, we took it upon ourselves to test out the new features in advance and give you the inside scoop. Our conclusion: even though these changes will become mandatory across every account, we think social media marketers are going to love the way they drive engagement.

1) Increased Focus On Your Profile

New-Twitter-Edit-Profile-Button

On your profile page, your photos and biography information are soon going to be displayed much more prominently.  While your primary photo will remain the same, the most intriguing new feature is the banner photo, a 1500 x 500 pixel image that definitely commands attention. Look a little like Facebook? Maybe. But what this means for social media marketing enthusiasts is that you’ll be better equipped to show off and align photos to your brand messaging.

new twitter3

2) Tweets No Longer ‘Disappear’ Forever

It’s been said that the average lifespan of a Tweet is around 20 minutes. For graphic designers and social media strategists this is a nightmare—all that hard work, and a limited window for payoff.

That’s why one of our favorite new features is the ability to ‘Pin’ one of your Tweets to the top of your profile, showcasing it as the best or most representative material. To keep those social media analytics running north and continuously show fresh highlights to your fans, we recommend changing your Pinned Tweet around once a week.

new twitter1

3) Quality is Given Priority Over Quantity

As the Pinned Tweets feature suggests, the new direction for Twitter is putting more emphasis on social media engagement. And on user profiles and your main timeline, actual social engagement is now going to be made visible to the naked eye—in the size of each Tweet.

Soon, Tweets that have generated more interactions will be larger than the ones that don’t incite much response. Much as Facebook recently modified its news feed algorithm to emphasize relevant, engaging material, Twitter has changed to give a visible reward to those who can connect more deeply with their audiences. As the chronological order of Tweets gradually becomes de-emphasized, you’ll soon have to make your account stand out with truly high-quality material.

 

Our Summary:

Twitter’s changes are, on the whole, really exciting. Some features may have been pulled from Facebook’s success, but the point is that Twitter is pitching a softball to social media strategists interested in influencer marketing and real engagement. While it might be a challenge today to cull through the social media noise, Twitter has proven that it is growing alongside us to make the platform a more social community for businesses.

 

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

UFC 249 Shines with Social Media Engagement

May 20, 2020

With the current state of sports, fans are at an all time high for consuming live content. The sports community feels the need, the need for live content. And on Saturday, May 9th, UFC gave… Read More

NFL Draft Round One Drives Success on Social Going Virtual

April 24, 2020

With the first football-related event since the NFL Combine and the Super Bowl, and also one of the first traditional events in sports that we've had during the COVID-19 pandemic, fans were more than ready… Read More

NBA 2K Players Tournament Creates Social Engagement During COVID-19 Stoppage

April 23, 2020

With the current landscape of sports, leagues and teams are exploring anyway to continue engagement with fans and provide positivity, light, and escape in the lives of sports fans. The first team to spark the… Read More

How Are Athletes Staying Socially Active During Quarantine?

April 03, 2020

Sports are an escape for people after a long day at work, they ignite a feeling that is hard to put into words and bring people all over the world together, especially during dark times.… Read More

All Posts