Blog / Prepare Yourself: Twitter Is Changing and You Better Be Ready

Prepare Yourself: Twitter Is Changing and You Better Be Ready

Ah, Twitter, don’t ever change—wait, too late. The social network recently unveiled a brand new design that will change Twitter’s aesthetics and functionality in the next few weeks. Because we know that change can be hard, we took it upon ourselves to test out the new features in advance and give you the inside scoop. Our conclusion: even though these changes will become mandatory across every account, we think social media marketers are going to love the way they drive engagement.

1) Increased Focus On Your Profile

New-Twitter-Edit-Profile-Button

On your profile page, your photos and biography information are soon going to be displayed much more prominently.  While your primary photo will remain the same, the most intriguing new feature is the banner photo, a 1500 x 500 pixel image that definitely commands attention. Look a little like Facebook? Maybe. But what this means for social media marketing enthusiasts is that you’ll be better equipped to show off and align photos to your brand messaging.

new twitter3

2) Tweets No Longer ‘Disappear’ Forever

It’s been said that the average lifespan of a Tweet is around 20 minutes. For graphic designers and social media strategists this is a nightmare—all that hard work, and a limited window for payoff.

That’s why one of our favorite new features is the ability to ‘Pin’ one of your Tweets to the top of your profile, showcasing it as the best or most representative material. To keep those social media analytics running north and continuously show fresh highlights to your fans, we recommend changing your Pinned Tweet around once a week.

new twitter1

3) Quality is Given Priority Over Quantity

As the Pinned Tweets feature suggests, the new direction for Twitter is putting more emphasis on social media engagement. And on user profiles and your main timeline, actual social engagement is now going to be made visible to the naked eye—in the size of each Tweet.

Soon, Tweets that have generated more interactions will be larger than the ones that don’t incite much response. Much as Facebook recently modified its news feed algorithm to emphasize relevant, engaging material, Twitter has changed to give a visible reward to those who can connect more deeply with their audiences. As the chronological order of Tweets gradually becomes de-emphasized, you’ll soon have to make your account stand out with truly high-quality material.

 

Our Summary:

Twitter’s changes are, on the whole, really exciting. Some features may have been pulled from Facebook’s success, but the point is that Twitter is pitching a softball to social media strategists interested in influencer marketing and real engagement. While it might be a challenge today to cull through the social media noise, Twitter has proven that it is growing alongside us to make the platform a more social community for businesses.

 

Topics:
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 175 [filter] => raw )
News & Trends

March Madness Sponsors on Social – The Top 10 Brands From The NCAA Tournament

April 12, 2019

With the conclusion of the NCAA Tournament this week, we were excited to take a look at the data we’ve been collecting since it began on Selection Sunday. With college basketball fans on the edge of the… Read More

MLB Sponsors on Social – The Top 10 Brands From Opening Day

April 10, 2019

With the start of the new season, MLB’s Opening Day was a big day for the league and on social media. With fans excited for a new season of Baseball, Brands and Advertisers saw an… Read More

T-Mobile Park’s Sponsorship Strategy Hits A Home Run On Social

April 09, 2019

The Mariners and T-Mobile struck a 25-year naming-rights partnership to rebrand the former Safeco Field as T-Mobile Park. The company paid 87.5 Million for the field naming rights and after months of work, the park’s… Read More

New Instagram Business Discovery, Engagement Value, and Prospecting Package Now in Zoomph

April 08, 2019

Happy Spring! Can you believe we’re already in the second quarter of the year? Time flies when you're busy, which is just how we like it at Zoomph. To kickoff the quarter, we’ve launched a… Read More

All Posts

See Zoomph In Action

Talk to one of our specialists will help you mesure insights and maximize your sponsorship growth efforts