Blog / Pre-GOP Debate Movers and Shakers—Carson Surging, Fiorina Falls

Pre-GOP Debate Movers and Shakers—Carson Surging, Fiorina Falls

Since August we’ve monitored and analyzed more than 22 million social media posts, tweets, re-tweets, likes, and comments covering all the presidential candidates. We use a 28-day rolling average as a benchmark to see trends and then dig into details to understand who’s winning the battle on social.

For each debate we analyze data before, during, and after the prime-time spectacle to see how candidates’ performances translate to conversations on social media. The republicans haven’t disappointed yet.

With the third republican debate coming up later today, we’re comparing data pulled from yesterday to a 28-day average. While activity around Donald continues to dominate in volume (he has a 60% share of all social activity involving republican candidates), his numbers have steadily declined over the last several weeks. So, who’s making big moves? Only four candidates are tracking above their 28-day average.

Ben is surging, almost doubling in volume, and has second place with a significant margin over the rest of the field.
 

pre-third GOP debate social media trends & ranks

 
With a 103% jump in activity Chris Christie saw two spikes over the last couple of days. Getting kicked off Amtrak’s quiet car and his comments about Black Lives Matter helped drive yesterday’s spike versus his 28-day average.

 

Chris Christie social media diagnosis pre third GOP debate

 
On the other end of the spectrum, Carly continues to drop. During each debate, and for a short period thereafter, Carly jumps to second place. But conversations about Carly steadily decline between debates. In our most recent weekly tracker, she fell to 8th place. If this trend continues, maybe she’s the ideal vice presidential candidate?

We’ll be monitoring real-time social media activity tonight and continue to report on trends here.

If you’re interested in seeing more election data, or how Zoomph can help your influencer marketing campaigns, tweet us @Zoomph or email us at info@zoomph.com.
 

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

How Sports are Turning to Digital During the COVID-19 Pandemic

March 31, 2020

We are currently living in a state of being that was unexpected heading into 2020. Just a month ago, we had NBA and NHL games, the XFL just launching, all eyes shifting to the beginning… Read More

What Social Metrics Do Sponsors Care About in 2020?

March 16, 2020

Social media is a vast place. Different platforms, different forms of content, lending its way for new discovery endlessly. But what becomes even more important in business is tracking and measuring the content. From likes… Read More

COVID-19’s Effect On Sports and How It Could Change Sponsorships

March 11, 2020

The sports world is facing a new challenge that no team or sponsor had probably ever anticipated when contracts were signed: COVID-19, or Novel Coronavirus. In Italy, the epicenter of the European COVID-19 outbreak, all… Read More

Fan Driven Partnerships – How to Use Audience Analytics to Drive Sponsorship Strategy

March 02, 2020

When it comes to sports sponsorships, there’s nothing worse than a sponsor that completely doesn’t fit. Whether it’s an activation that falls flat or a partner all together that just doesn’t align with fan interests.… Read More

All Posts