Pre-GOP Debate Movers and Shakers—Carson Surging, Fiorina FallsOctober 28, 2015
Since August we’ve monitored and analyzed more than 22 million social media posts, tweets, re-tweets, likes, and comments covering all the presidential candidates. We use a 28-day rolling average as a benchmark to see trends and then dig into details to understand who’s winning the battle on social.
For each debate we analyze data before, during, and after the prime-time spectacle to see how candidates’ performances translate to conversations on social media. The republicans haven’t disappointed yet.
With the third republican debate coming up later today, we’re comparing data pulled from yesterday to a 28-day average. While activity around Donald continues to dominate in volume (he has a 60% share of all social activity involving republican candidates), his numbers have steadily declined over the last several weeks. So, who’s making big moves? Only four candidates are tracking above their 28-day average.
Ben is surging, almost doubling in volume, and has second place with a significant margin over the rest of the field.
With a 103% jump in activity Chris Christie saw two spikes over the last couple of days. Getting kicked off Amtrak’s quiet car and his comments about Black Lives Matter helped drive yesterday’s spike versus his 28-day average.
On the other end of the spectrum, Carly continues to drop. During each debate, and for a short period thereafter, Carly jumps to second place. But conversations about Carly steadily decline between debates. In our most recent weekly tracker, she fell to 8th place. If this trend continues, maybe she’s the ideal vice presidential candidate?
We’ll be monitoring real-time social media activity tonight and continue to report on trends here.
If you’re interested in seeing more election data, or how Zoomph can help your influencer marketing campaigns, tweet us @Zoomph or email us at firstname.lastname@example.org.