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Our Reactions to Instagram’s New ‘Do

In this week’s What’s New Wednesday, our Zoomph crew weighed in on Instagram’s recent makeover. In true Zoomph fashion, we nerded out on our platform to analyze the social reaction to Instagram’s new ‘do.

Watch our full #WhatsNewWednesday episode below to see highlights from our search, plus hear what two Zoomphers had to say about the change. Read on for extra details about yesterday’s social hailstorm of emotions, incited by #InstagramUpdate.

Follow us on Snapchat to stay up to date with What’s New Wednesday!


An Emojinal Time

Yesterday’s commotion reeled in a flurry of “emojins.” Unsurprisingly, our emoji charts echoed the same emotions seen in our sentiment report. You can immediately see how sentiment skewed overwhelmingly negative by looking at the sheer number of negative emojis versus positive emojis employed.

emojis 2

Negative reactions ranged from anger to confusion, laughter to disappointment. A select few even thought the changes sickening sick emoji. (Rough crowd, am I right?)

We took a deeper dive into the posts fueling all the negative juju. You asked if Instagram’s new logo was to blame for the negativity–and according to top our feeds, the answer is yes. clap The most influential negative tweets concerned Instagram’s new nameplate.

Read More: How to Make the Most of Sentiment and Emoji Analytics


The Cause of Disgruntle

We can’t speak for you — but some of the tweets that we discovered were like Easter eggs that kept us amused throughout our day. We detected posts dripping with sarcasm, next to diehard petitions against the new change. Change is a hard pill to swallow, as evidenced below.

The Silver Lining

On the bright side, not all reactions were negative. Some good ol’ sports accepted Instagram’s update with ease, even praising Instagram’s ingenuity with artistic expressions of their support, or hailing the new UI.


Why Did Instagram Change Its Look?

The fellows at Instagram released a blog post expressing how a minimalist design, and just a pop of color in its app logo, were meant to reflect “how vibrant and diverse your storytelling has become.”

We agree with you, Instagram. A brand should always aim to put its people at the heart of their product, and meld any changes with the needs and personalities of their users.

#ICYMI: Our team also debuted a fresh new look & feel not too long ago. sunglass

Read More: The New Zoomph–Homegrown, Just for You.




As always, tweets us, call us, come say hello!


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