Not to be Missed: Top 7 Tweets that Ran BostonApril 21, 2015
✔︎ 26.2 Miles
✔︎ 28,200 Bananas
✔︎ 30,000 Runners
✔︎ 35,200 Gallons of Water
✔︎ 69,200 Tweets
The power of social media is an undeniable force for the running community. Whether you’re the elite-of-the-elite, or preparing to cross the finish line for the first time, there is no greater motivation than support from a community of 1,000,000+ people pushing you to your best in real-time via Twitter.
Take a look at the top 7 tweets, as ranked by ZPoints®, which ranks social media content by influence. These tweets kept the runners motivated & the entire world engaged:
1. Ellen’s Tweet From The <3!
The ‘crem-della-crem’ of daytime is also a pro when it comes to creating viral social media content (Oscars selfie, anyone?). Needless to say, when @TheEllenShow tells you she’s proud of you, people react. And 152 ZPoints®, 3,132 Retweets & 11,271 Favorites is A LOT of reaction. Runners just want to make her proud
The real story behind the 2013 marathon is not the bombings, but the TRIUMPH. For runners needing inspiration, @ESPN was spot-on. Highlighting Rebekah Gregory’s journey from a hospital bed in 2013 back to the finish line in 2015. After posting this Tweet at 10:49am on Monday, the photo generated 145 ZPoints®, 2,355 Retweets & 4,536 Favorites.
3. We Are Family!
The Boston Red Sox honored all of the runners in the Boston Marathon by changing their jerseys to read ‘Boston’. If that doesn’t indicate the type of community support this marathon embraces, I don’t know what will. Oh wait – maybe the 145 ZPoints®, 2,746 Retweets & 3,091 Favorites shows some power, too
4. ‘Wicked HAHD’!
As a runner, I can tell you, the simplest of phrases, whether on poster-paper or Twitter, keep me going. And @OnlyInBoston succeeded with this one. A little personality does a lot for runners. This tweet alone had 107 ZPoints®, 395 Retweets & 632 Favorites.
5. ‘Orange is the New Black’ Spotting!
Hitting a wall on the 20th mile? Imagine running with Uzo Aduba from ‘Orange is the New Black’. Aduba is a Boston native, Emmy winner & motivator to all those running around her with her fun personality. @OnlyInBoston posted this Tweet at 11:49AM on Monday, April 20th. Two hours in, it had 105 ZPoints®, 332 Retweets & 516 Favorites.
6. We Salute You!
Thanks to @RunnersWorld, we’re reminded of those who fight for our freedom & their dedication to their country – even during a marathon. Need inspiration? Running in full-uniform is NOT easy. Runners World posted this at 10:37AM on Monday, and within minutes, engagement took off totatling 101 ZPoints®, 177 Retweets & 433 Favorites.
7. We Are…Team Hoyt!
It wouldn’t be the Boston Marathon without Team Hoyt proving once again why all it takes is dedication & some heart to run Boston. This year, there’s a new face for Team Hoyt and @ABC showcased the power of teamwork and survival. This tweet hit home & inspired thousands with 86 ZPoints®, 74 Retweets & 100 Favorites.
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“The marathon is a charismatic event. It has everything. It has drama. It has competition. It has camaraderie. It has heroism. Every jogger can’t dream of being an Olympic champion, but he can dream of finishing a marathon.” – Fred Lebow, NYC Marathon Founder