Blog / Nielsen Scores With Twitter Topics  

Nielsen Scores With Twitter

Nowadays, watching a TV show just doesn’t feel complete without simultaneously telling everyone your thoughts about it on Twitter. Today, the Nielsen rating company has finally taken that phenomenon to the next level, by attempting an exact measurement.

What we’re talking about are Nielsen’s new Twitter TV Ratings, which will attempt to assess shows’ popularity by the activity they generate on Twitter. How can that be measured, you ask? The key variables of this formula will include the number of Tweets that mention a show and the number of people who see each of these messages.

Put into context, the message is clear: broadcasters can no longer ignore social media content as relevant. For years, cult shows, like “Breaking Bad,” have dominated popular conversations despite drawing modest ratings. But now, this metric represents an attempt to bridge that disconnect.

The nature of social media influence forces us to examine the crucial differences between viewership and engagement. The former might lead to high TV ratings; but the individuals who are the most connected with their favorite shows—and who drive engagement among other people on social media—represent the goldmine for networks. These high influencers have the ability to affect the attitudes and behaviors of others, and for that reason, social media analytics can pinpoint more precise information about individuals, their true levels of fandom, the action they drive, and when.

Which of these two do you think is more important for TV networks to pay attention to? Nielsen’s traditional viewership numbers? Or social media engagement on a Twitter wall?

Topics:
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 163 [filter] => raw )
News & Trends

Subscribe to Zoomph's Newsletter

5 Social Media Marketing Takeaways from the 2019 National Championship

January 08, 2019

The eyes of the sports world were on the Bay Area over the last week as Alabama & Clemson met for the fourth straight year in the College Football Playoff and for the third time… Read More

2018 – A Year in Marketing: Insights from 7 Industry Experts

December 18, 2018

As we near the end of the year, we thought it’d be interesting to explore how social media has changed over the last year. What new trends have emerged, which platforms have garnered the most… Read More

The Value of Partnerships in Esports: Top 10 Brands on Digital from CWL Las Vegas

December 12, 2018

With a new version published every year, Call of Duty (COD) is one of the biggest games in esports. And with the growing popularity of esports over the last couple of years, the COD World League is one of the premier tournaments that stretches out over a… Read More

Corporate Partnership in Action: Top 10 Most-Engaged Sponsors of #MLSCup

December 10, 2018

MLS has grown as a league year over year, bringing in new clubs and developing home-grown soccer in the US. According to Wikipedia, MLS has seen a 68% increase in TV viewership since 2012.  As the playoffs ended in 2018 with the… Read More

All Posts