Blog / NFL Week 12 – Social Media Emoji Analysis: Redskins vs. Giants and Patriots vs. Broncos Topics  

NFL Week 12 – Social Media Emoji Analysis: Redskins vs. Giants and Patriots vs. Broncos

Of the many exciting games this past week I was particularly interested in the battles between the Washington Redskins vs. New York Giants, and the New England Patriots vs. Denver Broncos.

Redskins vs. Giants

Not only are the Redskins and Giants Zoomph clients, but their storied history on the field captures imaginations across the country.  It’s always been an epic battle on the field, but has increasingly become a battle for fans and engagement online.  While those two success metrics aren’t necessarily correlated, using our social media campaign comparison tool and our new and entertaining Emoji analytics I was surprised to see that in this case there was indeed a strong correlation.

When looking at mentions of the teams’ names over the duration of the game, it’s clear that the Redskins won the online audience with 19,000 mentions compared to 7,800 for the Giants.

Image 1

While the Giants led the way in pre-game activity (not shown above) the Redskins spiked up to almost triple the activity of their opponent as the game went on and as they won convincingly.  Overall Emoji sentiment aligned with the Redskins victory was more positive than the Giants emojis.

Here are the top 5 emojis used for each team:

Image 2

Astonishingly, more than forty different Emojis were used to express fans feelings throughout the game.  I’ll leave it to you do decide the meaning behind these expressions.

Image 3

New England Patriots vs. Denver Broncos

Another great rivalry with an undefeated record on the line.  With Peyton Manning out, few expected Tom Brady would lose.

Heading into the fourth quarter it looked like the Patriots were in control, but Denver was still hanging around.  Based on Emoji usage for the duration of the game, both teams had relatively similar sentiment.

Image 4

However, that all changed in the last hour as emoji usage for the Broncos aligned with their winning drives.

Image 5

Zoomph’s emoji analytics let you dive deep into details to find out how fans and influencers engage with your brand in real-time, and how their emoji sentiment changes over time.

Topics:
WP_Term Object ( [term_id] => 729 [name] => Social Media Analytics Resources [slug] => social-media-analytics-resources [term_group] => 0 [term_taxonomy_id] => 730 [taxonomy] => capabilities [description] => Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand. [parent] => 0 [count] => 67 [filter] => raw [object_id] => 9181 )
Analytics & Insights
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 134 [filter] => raw [object_id] => 9181 )
News & Trends

Subscribe to Zoomph's Newsletter

Introducing YouTube Influencer & Video Analytics

March 27, 2017

Zoomph now supports YouTube, giving you rich insights into YouTube videos and influencers to help you identify unique marketing opportunities. The channel reigns as the second most popular search engine and serves as a valuable… Read More

How Social, #AdobeSummit Conveyed the Impact of the Adobe-Microsoft Partnership

March 22, 2017

If you’ve attended recent Adobe Summits, you may not be surprised to learn that it has been trending on Twitter. At this year’s Adobe Summit, Adobe’s message to businesses is that the future is all… Read More

Top 15 Influencers on Twitter by Industry—February Recap

March 07, 2017

On Twitter alone, your brand now competes with 7,534 tweets each second, shrinking your opportunity to be discovered on a day-to-day basis. But a select number of brands have managed to carve out strong identities,… Read More

ZIndex: A Social Media Index for Staying Ahead of Industry Trends

March 04, 2017

It's impossible to win without knowing what you're up against. And in today's always-on, on-demand age, the race to get in front of our customers is especially vicious, making it ever-more important for us to… Read More

All Posts