Blog / NFL Week 12 – Social Media Emoji Analysis: Redskins vs. Giants and Patriots vs. Broncos

NFL Week 12 – Social Media Emoji Analysis: Redskins vs. Giants and Patriots vs. Broncos

Of the many exciting games this past week I was particularly interested in the battles between the Washington Redskins vs. New York Giants, and the New England Patriots vs. Denver Broncos.

Redskins vs. Giants

Not only are the Redskins and Giants Zoomph clients, but their storied history on the field captures imaginations across the country.  It’s always been an epic battle on the field, but has increasingly become a battle for fans and engagement online.  While those two success metrics aren’t necessarily correlated, using our social media campaign comparison tool and our new and entertaining Emoji analytics I was surprised to see that in this case there was indeed a strong correlation.

When looking at mentions of the teams’ names over the duration of the game, it’s clear that the Redskins won the online audience with 19,000 mentions compared to 7,800 for the Giants.

Image 1

While the Giants led the way in pre-game activity (not shown above) the Redskins spiked up to almost triple the activity of their opponent as the game went on and as they won convincingly.  Overall Emoji sentiment aligned with the Redskins victory was more positive than the Giants emojis.

Here are the top 5 emojis used for each team:

Image 2

Astonishingly, more than forty different Emojis were used to express fans feelings throughout the game.  I’ll leave it to you do decide the meaning behind these expressions.

Image 3

New England Patriots vs. Denver Broncos

Another great rivalry with an undefeated record on the line.  With Peyton Manning out, few expected Tom Brady would lose.

Heading into the fourth quarter it looked like the Patriots were in control, but Denver was still hanging around.  Based on Emoji usage for the duration of the game, both teams had relatively similar sentiment.

Image 4

However, that all changed in the last hour as emoji usage for the Broncos aligned with their winning drives.

Image 5

Zoomph’s emoji analytics let you dive deep into details to find out how fans and influencers engage with your brand in real-time, and how their emoji sentiment changes over time.

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