Blog / NFL is No Turkey on Social Media Topics  

NFL is No Turkey on Social Media

Holidays are always a great time for sports fans. Whether it’s college football on New Year’s or basketball on Christmas, professional athletics and holiday gatherings go together like whipped cream and pumpkin pie.  But no pair is more closely connected than the NFL with Thanksgiving; as we’re stuffing ourselves with turkey and cranberry sauce, it just doesn’t feel complete without football on.

But though we love tradition just as much as the next person, the NFL is doing things a little differently this year: they’re upping the ante when it comes to social.  With three must-see games planned for turkey-day Thursday (Packers at Lions, Raiders at Cowboys, and Steelers at Ravens), the NFL is attempting to increase social media engagement over this holiday staple through its recent partnership with Twitter.

Through this agreement (which has actually been in place since September), Twitter will be streaming real-time game updates, highlights, and videos directly into people’s Twitter feeds. This arrangement also leverages Promoted Tweets, wherein NFL representatives can send attention-grabbing video clips of the games, even in front of audiences that aren’t following the NFL twitter handles.

But that’s not all folks: this year the NFL isn’t stopping at just engaging the die-hard fans. The NFL also has plans to use Thursday’s anticipated audience to wrap up its year-long marketing campaign entitled “Together We Make Football.” This ongoing fan contest encouraged fans to submit essays or videos explaining why they love the game, and the best submissions have been continuously shared over social media sites for the past few weeks. In order to effectively pull some heartstrings on Thanksgiving, the ten best entries—five of whom will win a trip to the Super Bowl—will be announced during Thursday’s games.

Even on holidays, the NFL provides a great example of how to use its audience to drive social media engagement and cultivate meaningful, two-way interactions with devoted fans. Let’s just hope they’re not too good—otherwise we might just end up ignoring our families on the big day.

Topics:
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 128 [filter] => raw [object_id] => 425 )
News & Trends

Subscribe to Zoomph's Newsletter

Hashtag for Jerusalem: Turning the Global Spotlight on the Holy City [Case Study]

January 11, 2017

During the 2016 holiday season, Jerusalem–a city holy to many of faith—embarked on a campaign to engage its global community and invite them to use social media as a means to spread the holiday spirit.… Read More

Top Milestones for Zoomph-Sponsored “Why I Social” Podcast

January 10, 2017

Having settled into 2017, it’s a great time to look back and reflect on what made 2016 a very successful second year for the "Why I Social" podcast. The last six months have been particularly exciting,… Read More

Employee Spotlight: James Ho

January 05, 2017

James' unequaled love of golf and die-hard loyalty to Nike is analogous to the punch and passion he brings to our team. While a leader in his own right, James is a team player. He… Read More

Application Logging for Developers: 3 Common Pitfalls

January 04, 2017

The Un-Ignorable Importance of Logging Regardless of what you call it—event logging, application logging, or just plain logging—logging is one of the most important sources of information for the healthy operation of any IT system.… Read More

All Posts