Blog / New Year, New Feature Updates To Knock Your Socks Off Topics  

New Year, New Feature Updates To Knock Your Socks Off

Forget calorie cutting. Our New Year’s Resolution is to deliver all-new Zoomph features and updates, designed to give you the best user experience in 2015!

And guess what? We’re starting today!  Because when we listen to our customer feedback and create the right tools you need to optimize your social media engagement, it gives us a warm “fuzzy” feeling (you’ll get the joke when you read below). Plus, we know there’s no such thing as ‘overloading’ you with success.

Check out how we’re going to start you off right in 2015:

 

1. New ‘Time of Date’ Analytic Overview!

Since the dawn of social media, one question has haunted us: what is the best time of day to post? We all want to know when our audiences are interacting, so we can optimize our posting schedule to get the best results (and don’t forget save time!)

That’s why we’re introducing Time Of Date Analytics! With this brand-new analytic overview, you’ll see a breakdown of exact time-frames that audiences engage with your search terms. And don’t forget—it’s all relative to your feeds, which means you can drive higher results strategy refinement, per campaign!

 

Try Zoomph for free to check out Time of Date!

Time Of Day Analytics

2. Geotargeting Insight  Updates

We heard it loud from you in 2014: Geotargeting is your game-changer. You guys told us how impactful Zoomph Geo was at growing your audience and prospect base around the world, which is why we’ve added more for you to love! Enjoy these two new add-ons:

  • Make a search based on location—Search across social, by where your audiences actually live (and purchase from!). All you have to do is visit the Feed Configuration page in your dashboard, pull up the map, and select the coordinates of your choice. Zoomph does the rest!
  • New Geo Analytics—Learn the language of your region! When you’re in the Geo dashboard, you can now see the key terms audiences are using that are unique to that region alone. Just another way for you to advance your native content strategy, everywhere that matters.

 

Log in to use your geo updates!

Geo Search

 

3. A Thing We Call “Fuzzy”

Don’t know what Fuzzy Search is? Don’t worry, we’re translating ‘Developer Speak’ into real value, put directly into your hands.

Fuzzy Search is a type of search that focuses on key words and phrases over #hashtags, and will collect any content that hits at least two of your key word criteria. Put simply: if you make a list of words that relate to the same thing (for example: basketball, court, free throw, players) , fuzzy search will pull in anything that hits at least two of those keywords together!

What this means: Not all of your prospects and audiences are going to know about your #hashtag. But that doesn’t mean they’re not talking! Now you can pull in the content from interested parties, to grow your exposure and real-time engagement with the right people.

 

Try for free to build your first fuzzy search! 

 

Lovin’ these features? Unlike some resolutions, ours won’t end in January. Stay tuned, as we’ll be rolling out new and exciting updates each month!

And if you want to learn more, Contact Us for a free Demo! 

Topics:
WP_Term Object ( [term_id] => 732 [name] => Zoomph Product Updates [slug] => zoomph-product-updates [term_group] => 0 [term_taxonomy_id] => 733 [taxonomy] => updates [description] => Get the latest and greatest on Zoomph – an end-to-end solution to ignite your content, your marketing, and your business from start to finish. [parent] => 0 [count] => 49 [filter] => raw )
Zoomph Product Updates

Subscribe to Zoomph's Newsletter

(Coming Soon) New Changes to Instagram Tracking and Analytics in Zoomph

August 15, 2018

At the beginning of this year, Instagram announced that it would launch a new Instagram Graph API and deprecate the older Instagram API to safeguard your personal privacy. Instagram has since restricted—or in some cases,… Read More

Twitter’s ‘Playbook for Agencies’: Top Tips and Soundbites

July 27, 2018

To tie the ribbon on Q2, Twitter has released a Playbook for Agencies. The guide collapses six months of research into seven chapters, each addressing a different pain point that your agency may face when… Read More

The Ins and Outs of Engaging Your Target Audience: Advice from Georgetown’s Marketing Maven

July 24, 2018

Consider the headlines below. What do they have in common? “Georgetown Soccer’s Hilarious Millennial Day Includes Participation Trophies and Safe Spaces” – Hero Sports, 15 August 2017 “Baseball Team Insults Millennials, Offering a Lesson in… Read More

Five Ways to Segment Your Next Email Campaign

July 20, 2018

One of the biggest keys to successful email campaigns is segmentation. Email segmentation involves the division of mail subscribers into smaller groups based on set criteria. Typically, segmentation is used to personalize and deliver more… Read More

All Posts