New UI, Follower Insights, and More for Seamless ZoomphingApril 19, 2016
Our homegrown platform has blossomed over the last few months to include a beautiful new UI and features to rehydrate your social campaigns. Every change has been rooted in our mission to deliver the tools and services that you need to create highly targeted, real-time campaigns—all in one place.
Smooth Left-Bar Navigation
Our newly migrated navigation bar is collapsible, and remains fixed to your left sidebar no matter which page you’re surfing. It also compiles your tools into five main categories so that next time you’re Zoomphing on the fly and needing quick stats on your real-time audiences, you can locate “Insights” and retrieve any stat that you want.
Our new categories house all the same information (+ additional insights) from earlier versions of our platform. Click on “Home” to create and edit your feeds, polls, and visuals. Click any subcategory with an arrow to retrieve more in-depth analyses of specific data, such as associations, hashtags, sentiment and emojis.
Our new top bar navigation displays the feed that our engines are currently dissecting. Upon signing into your Zoomph account, the top bar will automatically display the feed that you were using last. Click the selector at the top to quickly switch over to another feed without having to navigate back to the homepage.
Add as many team members to your Zoomph account as you’d like, entirely for free. Enable them to moderate or manage content in your Zoomph account and spread the joy of using Zoomph. In the words of our CX Specialist James Ho: “The more, the merrier!”
Snazzy New Platform Insights
Our new “Platform Insights” section is home to several new capabilities, including Instagram analytics. One of our favorite features — Twitter Apps tracking– helps you explore which apps and devices users are booting up to join in on the Twitter chatter. By discovering how people are jumping into the conversation, you can better adjust your media to appeal to your audiences’ consumption preferences.
#FollowerInception with Follower Analytics
Gain insights into the followers of your followers on Twitter (yes, you read that correctly) with our Twitter Followers Report. Dig deep into the most common bio words, mutual friends, and associations among your followers’ followers. Also, understand how users interact with popular handles, and whether they speak negatively or positively of these handles when speaking about a certain topic.
Pro Tip: by discovering more about your followers’ followers, you can single out influencers who add value or bring exposure to your brand. Partner with these individuals to reach a wider audience (your audience + their audiences = gold). Or, use Follower Reports to learn more about your competitors’ fan bases. (emoji)
Live Tweeting Capabilities
Zoomph supports your everyday live tweeting.
Now, if you happen to have an epiphany while Zoomphing, you can tweet out anything and everything directly from our platform! Just click the feather button located on the top right-hand corner of your homepage to access an instant publisher.