Blog / NEW Smart Publishing, Engagement Measurement & Consent

NEW Smart Publishing, Engagement Measurement & Consent

If your routine this morning included grabbing your freshly brewed coffee, snacking on your favorite cream-cheese-smeared bagel, and booting up Zoomph–then (a) your morning was similar to ours, and (b) you were met with a pleasant surprise.

Zoomph now offers several new capabilities, all of which were created to make daily social management quick and easy for you.
 

Publishing and Scheduling

In our mission to give you everything you need on one unified platform, we’ve baked in a full-fledged publishing feature for all your Twitter activities. You can tweet in the moment, or as far ahead of time as desired, directly from your Zoomph dashboard. You can also post from any handle attached to your account, saving you the grief of logging into multiple accounts and various tabs to schedule your future posts.
 

Smart Publishing

scheduling on Zoomph with border

Post smart, not often.

Our new publishing feature guides your content creation with suggestions on when and how to tweet. If you’re tweeting from within a Zoomph feed, you’ll receive recommendations for “best times to post” based on past behavior of the specific industry, conversation, or audience that you’re tracking. You’ll also receive menus of trending emojis and hahstags, complete with notes indicating how each hashtag is being received. Click any hashtag or emoji to automatically include them in your post.

Pro Tip: Select hashtags that are popular, but not overused. Keep in mind that you’ll be competing with more noise if you choose a hashtag with high virality. If you notice that an unusual hashtag is trending from your publishing board, investigate the cause via our Content Discovery features.
 

Sample our new features with a free trial! Let us know you think. 🙂


 

Community Listening

community listening

Get a clean digest of the activity across various communities. With our new Listening feature, you can hook up to 10 feeds within your Zoomph account in order to see the real-time conversations occurring among multiple audiences all at once.
 

Consent

Love re-purposing UGC? Available as a Configuration setting, Consent allows you to easily ask an author for permission to use their posts inside a company ad, promotion, blog, or other content.

You’ll be notified via email the moment a person answers “yes” or “no.” You can also automate the process so that whenever a person says “yes,” their content will automatically publish across Zoomph displays and visualizations.
 

Engagement Report

engagement report

Zoomph will find your most engaged audience members for you. Then, we’ll track them.

With Engagement Reports (available under Platform Insights), you can now benchmark the activity of influential handles over time. Simply define a “reporting period” that you’re interested in monitoring, and our engines will produce an exportable file showing you how an individual’s influence and behavior have fluctuated.

As an example, you might choose to track top influencers in the social media space. You’re interested in seeing how often they post, and how many followers they gain each week. So, you define your reporting period as “7 days,” and let our platform generate a week-over-week report showing changes in those metrics between the previous 7 days and the 7-day period before then.

You can see how you’re faring compared to industry leaders, learn from their successes, and/or partner up with key influencers.

Happy Zoomphing!

Test drive our new features with a free trial or schedule a demo with us!


 

WP_Term Object ( [term_id] => 732 [name] => Zoomph Product Updates [slug] => zoomph-product-updates [term_group] => 0 [term_taxonomy_id] => 733 [taxonomy] => updates [description] => Get the latest and greatest on Zoomph – an end-to-end solution to ignite your content, your marketing, and your business from start to finish. [parent] => 0 [count] => 53 [filter] => raw )
Zoomph Product Updates

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

NBA Draft’s Top Picks on Social

June 21, 2019

The annual NBA Draft is a big night on many levels for players, teams, and fans alike. One “place” where all three of these link together is the world of social media. During this year’s… Read More

Measuring the Social Drive During The 2019 US Open

June 17, 2019

At the site of one of the most storied courses in the United States, Gary Woodland finished the weekend at -13 and champion of the 2019 US Open. As one of the four majors on… Read More

NBA Finals On Social

June 14, 2019

NBA Twitter has helped the NBA Finals become one of the biggest sports events on social media of the year. Millions tuned in over the last week to watch as the NBA Finals and social… Read More

NHL Stanley Cup Finals on Social

June 13, 2019

Capping off the 2018-19 NHL season with a thrilling seven-game series, millions tuned in over the last two weeks to watch the NHL Stanley Cup Finals. Knowing it’d make an impact on social, we tracked … Read More

All Posts