Blog / Mystery Solved: Who Are The Hottest Social Teams in the NCAA? Topics  

Mystery Solved: Who Are The Hottest Social Teams in the NCAA?

As every basketball fan knows, March means only one thing: the start of the NCAA Tournament.

Whether you’re cheering for your Alma Mater or wondering what the heck a bracket is, it’s essential that March Madness is on your social media monitoring radar. Last year, the tournament caused such a social stir that the NCAA quoted 7.7 million related social media comments were made during the live telecasts alone.

But when it comes to creating March Madness opportunity, the sheer volume of contributors makes it harder to nail down useful social media analytics. That’s why we’ve done you a solid, researching the three most socially savvy teams you should be paying attention to as the tournament kicks off:

 

1) UNC

This pick may sound obvious…. because it is. But the University of North Carolina is one of the most successful programs in college basketball history for a reason. Right now, UNC leads all programs with 156,000 followers on Twitter—and that stat is about more than just numbers alone. The reason for the high followership is because UNC nails it when it comes to interacting with fans, by regularly posting links to team news, and even rewarding fans over social with autographed merchandise.

2) Duke

For the sake of diversity, it kind of kills us to put two North Carolina schools in our list of the greatest. But we have to give credit where it’s due: Duke’s Twitter comes in a close second in the NCAA with 104,000 followers. Again, this is a result of how great Duke is at Retweeting its fans and players, and even humorously trash-talking rivals—essentially keeping up a conversation around the Duke Basketball brand. Duke also boasts a Social Rewards program that offers prizes for students and fans who actively engage with the team across various social channels.

3) Michigan

The University of Michigan tends to do things a little differently. Centralizing its brand into a slogan, Michigan does the best job of encouraging fans to simultaneously Tweet using the hashtag #GoBlue. This tactic not only does wonders for Michigan’s social media analytics, but it also creates widespread unity across conversations from students and social fans alike. Michigan also expertly leverages the power of photos, ensuring that team-focused Tweets stand out in a timeline and generate more engagement.

So what’s the end game for all this? Believe it or not, not every team has joined the party when it comes to social media engagement. In fact, as of 2013’s NCAA Tournament, almost half of the participating teams did not have either a Twitter account or Facebook page.

This means that recognizing the hottest social players in the NCAA is critical for businesses and social media marketers who want to track tournament trends and align brand messaging. Because while only one team will win this year’s championship, every social media marketing professional can make the most out of social influence.

031414-Blog-Image

 

Topics:
WP_Term Object ( [term_id] => 742 [name] => Social Media Search Resources [slug] => social-media-search-resources [term_group] => 0 [term_taxonomy_id] => 743 [taxonomy] => capabilities [description] => A collection of content about how social media search and discovery can help pinpoint key content and influencers for your brand. [parent] => 0 [count] => 36 [filter] => raw )
Search & Discovery
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 159 [filter] => raw )
News & Trends

Subscribe to Zoomph's Newsletter

Big Changes Coming to Instagram Hashtag Search on Zoomph (Updated)

December 10, 2018

Editor's note: This blog was initially published on November 28, 2018. It has since been updated to include screenshots and more detailed instructions on how to use Zoomph's newest Instagram features. Twenty-eighteen has been a… Read More

How Leagues Can Drive Change: Social Analysis of “My Cause My Cleats”

December 06, 2018

If you were one of the millions of fans that tuned into any of the NFL’s Week 13 games, you would’ve seen a field peppered with custom cleats of all different colors and styles. Over… Read More

How “The Match” Helped Golf Reach New Heights on Social Media

November 27, 2018

“The Match,” featuring a one-on-one faceoff between Tiger Woods and Phil Mickelson on pay-per-view, was a first of its kind. Streamed through Bleacher Report and BR Live, fans could follow through unique camera angles, mic'd… Read More

47 Essential Facts About Influencer Marketing [Infographic]

November 20, 2018

The rise of the influencer economy has changed the marketing game. Marketers are spending $255 million each month to have influencers promote their brands, swapping out traditional ad buys with expert-driven publicity. The below infographic… Read More

All Posts