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Monthly Social Media Roundup: March

We’re hoping Q1 was a success and everyone started 2016 off on the right foot! Along with many brands and businesses this quarter, a few social media platforms underwent changes and made strides towards even greater success. Below are some of the most notable changes from March.

Snapchat

Snapchat ended Q1 with a bang with its release of Chat 2.0. User can now begin talking or video chatting instantly with a tap of a finger—a swift movement that can also trigger any of 200 new stickers to magically appear in your chat window.

Other new features include:

  • Video and audio notes
  • Auto-advance stories
  • Sending multiple photos at once capability

If you’re a Snapchat fiend like me, kudos to contributing to its success! In the beginning of the year, the platform was nearing Facebook in video views, despite the generational gap between the two. Now, as of March 1, 2016, Snapchat’s video traffic has grown to 8 billion views a day versus Facebook’s 7 billion. Snapchat is becoming one of the most creative content sharing platforms, although there are practically no CTA’s available for use on the platform.

Instagram

Many Instagram users have been in an uproar over the soon-to-come algorithm change. If your timeline looks anything like mine, you’re probably seeing a lot of this:

lulus

Users are in a tizzy over the platform’s algorithm change announced earlier this month. Instagram will be following in the footsteps of their big brother, Facebook, and altering the flow of content on timelines. Considering the fact that people miss about 70% of their feeds on average, this change aims to enhance that experience by sorting content in order of relevance, or by how many times you’ve engaged with a particular user in the past.

Twitter

Remember back in January when Jack Dorsey threw us through a loop by announcing that Twitter would expand its character limit to 10,000? This month, Jack appeared on the Today Show and dismissed this rumor saying the 140-character limit is here to stay because it allows for “of-the-moment brevity” and is a good constraint for [Twitter].

In other Twitter news, on March 21st, the platform celebrated its 10th birthday! People from all around the world used #LoveTwitter to celebrate. We tracked the hashtag activity on Zoomph and found that the majority of geo-tagged tweets around #LoveTwitter was streaming in from the U.S. and South America.

Locate your audiences with geo-fence tracking for free.

geo pic

There you have it: the top social media moments for the month of March. Want to stay on top of social media buzz week by week? Add us on Snapchat and tune into our “What’s New Wednesday” weekly segment!

snap code

Topics:
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