The Ultimate Guide to Micro-Influencers (Gifographic)May 30, 2017
Micro-influencer campaigns are becoming more popular with each passing day as a growing number of companies are resorting to these influential individuals to promote their brands. Unlike the top influencers, micro-influencers have a smaller number of followers, but a higher engagement rate.
Who are Micro-Influencers?
Using a micro-influencer campaign in the right way can benefit a brand to a great extent. However, there are a large number of marketers who are still unaware of the benefits of using a micro-influencer campaign.
Micro-influencers are influencers who have a following between 3,000 and 50,000. Despite the smaller number of followers, these individuals are no less influential. Moreover, they have a higher engagement rate with their followers because it is easier for them to stay connected.
Benefits of Working with a Micro-Influencer
Working with a micro-influencer can be advantageous for a business in a number of ways. The following points explain why.
- Micro-influencers are highly trusted individuals, believed to be experts in specific niches. Their opinions on relevant products and services are held in high regard by their followers. They are a trusted source of information for their audience. Associating with a micro-influencer allows a business to connect with a highly relevant audience who were otherwise hard to reach.
- It is more cost-effective to work with micro-influencers because their prices are noticeably less than top-tiered influencers. Macro-influencers in high demand often see their prices skyrocket. Meanwhile, a micro-influencer is likely to charge between $75 and $250 for a post. This allows smaller companies to easily work with a micro-influencer and become known within their circle. This also enables companies to work with more than one micro-influencer at the same time.
- Micro-influencers share a more personal relationship with their followers, as opposed to macro-influencers. Micro-influencers spend more time interacting with their followers and are better at shaping purchase decisions.
- Micro-influencers can create amazing content. In turn, this content helps brands to garner more attention from an audience. The quality of content makes a big difference in building a positive impression.
Micro-influencer campaigns can provide brands with a strong foothold by building a base of loyal customers. If you want more people to know about your brand, why not let a micro-influencer spread the word for you? To know more about micro-influencers, view the gifographic below.