Metrics that ENHANCE your SEO Rankings? Yes Please!May 06, 2015
Search Engine Optimization can be a powerful tool to get visibility for your website. But, what forms the most important part of an SEO algorithm?
The answer is simple.
Did you know that links are still at the core of Google’s search engine algorithm? Let’s simplify that a bit – links play an extremely important role towards deciding where your website will be placed in the Google’s search pages. For a marketer, this means making constant alterations to the SEO strategy so that the company’s web assets remain relevant and SEO friendly.
A recent study by Bit.ly claimed that the average life span of a link on social media is just three hours. As the backbone of your SEO strategy, it definitely deserve more attention.
Despite there being ample of free and paid tools that claim to help you as you navigate through the mysterious science of link building, there aren’t many that actually tell you about the most important metric – virality of a link. That is, how much velocity do these links have – at what rate is a specific link being shared on social media?
If you want to dig deeper and get to a level this precise – Rejoice! Coz’ help is here.
With the new links feature on Zoomph, you can monitor EVERY BIT of information that is being linked to your brand on social channels. And, similar to peeling an onion, there is layer after layer of goodness that unfolds with deeper digging.
What and who is trending?
For a brand or public relations manager, identifying the top shared links and the users who are sharing those links can be crucial in getting visibility for a campaign. Tracking links allows you to know exactly which type of content, social network and message works better for your brand.
The most popular link that got shared 784 times was the www.MayPerView.tv link where users could sign up to watch the #MayPac fight. And, based on the number of shares of their respective links, @JustinBieber, @NgaLipford, and @MannyPacquiao were the top three users.
Longevity and Lifetime of Links
Now that we know that the average lifetime of a link is three hours, the next important step for a brand manager would be to track and monitor the lifetime of links that are associated with their brands.
This feature tells you specifically when a link was first shared and what its lifetime was. And, what’s cooler – this is all in REAL-TIME. Having this knowledge can be a life save for a marketer, because then, you would know exactly which link you should promote within those three hours (life span of a link) to get the maximum coverage.
And, finally wait for this one – VIRALITY OF LINKS
A first of its kind, ranking information and links based on the velocity with which they are moving in social conversations can be a great value-add to a brand’s social presence. This is calculated based on the rate at which information is being shared per minute (spm). The higher the spm of a link, the faster it is travelling in social media and the more viral it is. By being aware of the velocity of your link, you can devise ways to amplify it during its momentum. That is, if you see a link that is travelling with a high velocity, you can create a strategy to rope in bloggers and influencers who share similar interests to cast a wider net and hook potential customers on. Google ranks influential sites higher, so if you can connect with those thought leaders, you have struck gold. Tip – ZPoints® can make this super easy for you by helping you identify social media influencers and content in real-time, so you always stay agile to all-new and lucrative marketing opportunities.
So, as Google continues changing its algorithm every few days, you can be prepared from your end to boost your rankings on its search pages with this super intelligent real-time link tracking feature.