Blog / Marvel Universe LIVE! Debuts, Fans Mingle with Superheroes Online and in Person (Customer Spotlight) Topics  

Marvel Universe LIVE! Debuts, Fans Mingle with Superheroes Online and in Person (Customer Spotlight)

Your top-dog superheroes are in town. Marvel Universe LIVE!, a Feld Entertainment Production, hit New Orleans this month.

The illustrious squad of heroes and villains will be touring the nation for the next two years, transporting fans into the exhilarating Marvel Universe. The show features an original storyline, bound together by cutting-edge special effects and aerial stunts.
 

 

Feld Entertainment enthralls more than 30 million people in 75 countries with as many as 5,000 shows each year. It thrives on an philosophy that invests passion, innovation, and meticulous attention to detail.

With this same vigor, the company teamed up with Zoomph, their minds set on leaving their mark on social media.

A Universe for Fans on Social Media

Feld endeavors to build a strong community of Marvel lovers who express their fandom online and at their events.

At every Marvel Universe LIVE! performance, the company creates an exciting experience for engaging fans and inspiring activity around the #MarvelUniverseLIVE tag.

Using #MarvelUniverseLIVE, fans can earn a spotlight on Marvel’s online portals and the three-screen digital backdrop of the stage. Throughout the event, the backdrop, powered by a Zoomph social hub, will populate in real time as an automated J.A.R.V.I.S. draws attention to the screens.
 

Marvel Universe Live Social Hub

 

Attendees can trigger a variety of playful automated responses from J.A.R.V.I.S. using their social media photos.

Fans will also wield the power to sway the results of a Zoomph Twitter poll. One tweet can unleash a vote towards a favorite hero, superpower, or prediction for what will happen next in the show.

Behind the scenes, Feld will be leveraging Zooomph to receive votes and moderate user-generated content (UGC) for their visuals.

Harnessing the Powers of a Truly Social Event

Unifying the Marvel and social media worlds has quickly enabled Feld to deliver on a fun, interactive event (see ‘Early Triumphs’ below).

But perhaps one of Feld’s greatest strengths is being able to harness the full breadth and power of social media.

Aside from using social media visuals to create buzz during the show, Feld employs a thoughtful pre- and post-event data strategy.

Read Also: The Social Media Sandwich–A 10-Step Recipe for Enriching Your Event with Social Media

The team captures audience analytics with Zoomph to personalize their marketing and production to the unique Marvel fans of each city.

By fostering social activity at each event, Feld also benefits from feedback with which they can decode the demographics, influencers, and other personalities in attendance.

Social media is not, simply, a mechanism for engagement. It serves as a source of intelligence for the team, providing inspiration for keeping the momentum going (and growing) after every production.

Early Triumphs

Feld’s social strategy had early payoffs. The first series of shows between June 23 and June 25 in New Orleans generated nearly a thousand tweets and Instagram posts by attendees.

 

 

Much is left to be seen as the team hits the road for their next city: Los Angeles.

Want to learn more about Marvel Universe LIVE! or buy tickets for a showing near you? Learn more at marveluniverslive.com or follow @MarvelOnTour.
 
Need inspiration for your next event? Learn more our social engagement tools!
 

Topics:
WP_Term Object ( [term_id] => 725 [name] => Digital Marketing and Strategy [slug] => digital-marketing-strategy [term_group] => 0 [term_taxonomy_id] => 726 [taxonomy] => roles [description] => Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions. [parent] => 0 [count] => 80 [filter] => raw )
Digital Marketing & Strategy
WP_Term Object ( [term_id] => 727 [name] => Social Media for Events Management [slug] => events-management [term_group] => 0 [term_taxonomy_id] => 728 [taxonomy] => roles [description] => Recipes for cooking up the best events in town. Discover how to better prepare, initiate, and follow-up after an event using social media targeting and interactive tools. [parent] => 0 [count] => 33 [filter] => raw )
Events Management
WP_Term Object ( [term_id] => 730 [name] => Social Media Engagement Resources [slug] => social-media-engagement-resources [term_group] => 0 [term_taxonomy_id] => 731 [taxonomy] => capabilities [description] => Articles about how social media engagement can help inspire and increase meaningful connections between your audience and your brand. [parent] => 0 [count] => 58 [filter] => raw )
Activation & Engagement

Subscribe to Zoomph's Newsletter

NEW Contest, Giveaway & Survey Templates with Integrated Audience Analytics

January 26, 2018

Editor's note: This post was originally published on December 18, 2017 and has been updated to include mention of our new survey and questionnaire templates, which also include integrated audience analytics. If you’ve run a… Read More

Why Facebook’s Move Towards Personalization is a Good Step for All of Us

January 18, 2018

In recent weeks, Facebook’s algorithm change has warranted the publication of countless survival guides meant to comfort the brooding brand or publisher. If you haven’t heard, Facebook officially decided to kill organic post reach for… Read More

6 Traits You Should Know About Your Digital Consumers

January 16, 2018

There's an abundance of data on your consumers online. And while we're often told that the more data the better, it can be difficult to understand what to prioritize or track about your consumer when… Read More

Zoomph’s Year of Innovation

December 22, 2017

Twenty-seventeen was a year to remember. The Zoomph platform grew beyond our imagination, and we owe it to you, our loyal support base who continues to be the inspiration behind our innovation. As we're ringing… Read More

All Posts