Mandela’s Long Walk To Freedom: An Inspiring Social ExperienceNovember 19, 2013
It’s very rare today for a film to hit an emotional target that impacts conversation across the world. But for the stirring new biopic, Mandela: Long Walk to Freedom, the BAFTA-winning film (and pre-emptive Oscar nominee) does just that.
Based on the autobiography of the iconic former South African President, Long Walk to Freedom takes an unapologetic look at the horrors of the anti-apartheid revolution, in addition to the 27 years Mandela spent as a political prisoner. The movie has already premiered in South Africa and at the prestigious Toronto Film Festival, and is without a doubt a 2013 awards contender on every level.
But what’s truly remarkable about this movie campaign is that it steps away from the traditional, singular Hollywood motive of entertainment. The makers and promoters of Long Walk to Freedom—including South African Idol star Gareth Cliff—are dedicated to using the movie’s momentum to educate, using both digital and social media platforms like Zoomph to spark conversation around the globe. The movie supports the Nelson Mandela Centre of Memory, which actively contributes to a society which remembers its history, listens to its voices, and pursues social justice for international peace.
Most interesting of all, the Nelson Mandela Foundation has created a modern channel for dialogue, with the hashtag #MandelaLWTF. Now, any time a social media influencer uses that hashtag, that content can be streamed and viewed on champion websites such as www.garethcliff.com. The result? A centralized hub where users can communicate in real-time over relevant historical and social issues.
Ali R. Manouchehri, CEO of Zoomph, discussed why the social aspect of the Long Walk to Freedom project has been critical to growing cultural awareness.
“Working on the Long Walk to Freedom project has been an incredible experience,” said Manouchehri. “Social Media is today’s prime conduit for conversation, so harnessing that power has been key to increasing engagement with the Nelson Mandela Foundation and increasing dialogue over key social issues. Our shared goal is to spark the kind of conversations that bring people together as an evolving culture.”
Click here to learn more about the movie and view the #LWTF social hub.