Blog / Mandela’s Long Walk To Freedom: An Inspiring Social Experience Topics  

Mandela’s Long Walk To Freedom: An Inspiring Social Experience

It’s very rare today for a film to hit an emotional target that impacts conversation across the world. But for the stirring new biopic, Mandela: Long Walk to Freedom, the BAFTA-winning film (and pre-emptive Oscar nominee) does just that.

Based on the autobiography of the iconic former South African President, Long Walk to Freedom takes an unapologetic look at the horrors of the anti-apartheid revolution, in addition to the 27 years Mandela spent as a political prisoner. The movie has already premiered in South Africa and at the prestigious Toronto Film Festival, and is without a doubt a 2013 awards contender on every level.  

But what’s truly remarkable about this movie campaign is that it steps away from the traditional, singular Hollywood motive of entertainment. The makers and promoters of Long Walk to Freedom—including South African Idol star Gareth Cliff—are dedicated to using the movie’s momentum to educate, using both digital and social media platforms like Zoomph to spark conversation around the globe. The movie supports the Nelson Mandela Centre of Memory, which actively contributes to a society which remembers its history, listens to its voices, and pursues social justice for international peace. 

Most interesting of all, the Nelson Mandela Foundation has created a modern channel for dialogue, with the hashtag #MandelaLWTF. Now, any time a social media influencer uses that hashtag, that content can be streamed and viewed on champion websites such as www.garethcliff.com. The result? A centralized hub where users can communicate in real-time over relevant historical and social issues.

Ali R. Manouchehri, CEO of Zoomph, discussed why the social aspect of the Long Walk to Freedom project has been critical to growing cultural awareness.

“Working on the Long Walk to Freedom project has been an incredible experience,” said Manouchehri.  “Social Media is today’s prime conduit for conversation, so harnessing that power has been key to increasing engagement with the Nelson Mandela Foundation and increasing dialogue over key social issues. Our shared goal is to spark the kind of conversations that bring people together as an evolving culture.”

Click here to learn more about the movie and view the #LWTF social hub. 

Topics:
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 134 [filter] => raw [object_id] => 419 )
News & Trends

Subscribe to Zoomph's Newsletter

Introducing YouTube Influencer & Video Analytics

March 27, 2017

Zoomph now supports YouTube, giving you rich insights into YouTube videos and influencers to help you identify unique marketing opportunities. The channel reigns as the second most popular search engine and serves as a valuable… Read More

How Social, #AdobeSummit Conveyed the Impact of the Adobe-Microsoft Partnership

March 22, 2017

If you’ve attended recent Adobe Summits, you may not be surprised to learn that it has been trending on Twitter. At this year’s Adobe Summit, Adobe’s message to businesses is that the future is all… Read More

Top 15 Influencers on Twitter by Industry—February Recap

March 07, 2017

On Twitter alone, your brand now competes with 7,534 tweets each second, shrinking your opportunity to be discovered on a day-to-day basis. But a select number of brands have managed to carve out strong identities,… Read More

ZIndex: A Social Media Index for Staying Ahead of Industry Trends

March 04, 2017

It's impossible to win without knowing what you're up against. And in today's always-on, on-demand age, the race to get in front of our customers is especially vicious, making it ever-more important for us to… Read More

All Posts