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#LoveWins: The Sentiment of the Nation

Friday was a monumental day for the United States as the Supreme Court (SCOTUS) announced a historic ruling affirming the right to marry for same sex couples in all 50 states. What a huge win!

Seconds later after the announcement was made, social media erupted with widespread chatter and undivided love!

Facebook, being a real-time marketing genius, gave its users an option to add a rainbow filter to their profile pictures to show your support – a classic way to get engagement from millennials! Twitter on the feeds, on the other hand were full of custom rainbow heart emoji’ – an auto-generated emoji that popped up whenever someone mentioned the #LoveWins hashtag.

Kerry Washington tweet Lea Michele - Tweet

With #GeoLocation emerging as one of the most important tools for real-time marketing, we looked at how the #LoveWins hashtag gathered momentum from one location to another over the course of time.

This interactive heat map will update in real-time as the hashtag collects more interactions.

Here are the top locations based on their level of participation

Top Locations - Geo

And, because we have access to such rich data through our analytics, we also looked into who and what had the most influence on social networks on this very eventful day in the history of United States.

Here are some popular celebrities that had the highest influence in the #LoveWins social conversation.

Associations - Celebrities

Despite most major brands like Mastercard, Macy’s, and United Airlines publicly lending their support for marriage equality, these are the ones that emerged in the top 5:

Associations - Brands

 Hit TV shows, too were quick to lend their support towards the trending hashtag!

Associations - Shows

This tweet by Game of Thrones took Twitter by storm with the number of retweets and favorites.

GOT - LoveWins

As for overall sentiment of the public – exceedingly POSITIVE. No prizes for guessing that one!

Sentiment Analysis

This goes on to prove the importance of not only monitoring and tracking #RealTime data, but also making sure you participate in a trending conversation to engage with your audiences. It is evident that having the access to geo-trending data is invaluable for brands. And this adds business value too; brands can now gauge consumer sentiment by region to tailor efforts in specific markets and demographics.

Want to learn more? We are here to help. Contact us or tweet us at @Zoomph

 

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