Blog / Leo Finally Won His First Oscar and Twitter Went Crazy

Leo Finally Won His First Oscar and Twitter Went Crazy

If you were like us last night, you were on the edge of your couch waiting for Julianne Moore to announce the winner for Best Actor. And, after 23 years of waiting…Leonardo DiCaprio finally took home the Oscar for his leading role in The Revenant!

Not only were we swooning with excitement, but fans across the world took to Twitter to show their love for the actor. Below is the Sentiment Analysis graph that our Zoomph feed generated after tracking #Oscars on Twitter last night.

BestActor

Once Leo was announced as the Academy Award winner last night at 11:55pm, the positive sentiment around the #Oscars quickly accelerated to 125k positive tweets.

Not only did Leo steal the show when he received his award and made his acceptance speech, but according to our social media listening platform, it looks like he was the star of the entire night: Leo was the top mentioned Twitter handle of the night with 203.9k mentions followed by Lady Gaga, The Academy, Chris Rock and E! Online.

LEOBLOG_Mentions

The White House even took advantage of Leo’s acceptance speech when he spoke about raising awareness for climate change. The White House rose to the top of our #Oscars search for tweeting the most influential post of the night, landing a whopping ZPoints score of 154.

 
Of course you can’t live tweet without getting emojinal! Among the top emojis were 6faaa08700cb0741e8ba3c5fed121449 and 7f0bccb662b205850c0f5da998179bd1, and to no one’s surprise, the top handle associated with both was @leodicaprio. ­

 

Picture1

 

After reflecting back on all of our data, it looks like Leo stole the hearts of Twitter users across the world. If you’re interested in seeing the social media insights behind the #Oscars, Leo’s first Oscar, or even your own brand, tweet us @Zoomph or email us at info@zoomph.com.

WP_Term Object ( [term_id] => 742 [name] => Social Media Search Resources [slug] => social-media-search-resources [term_group] => 0 [term_taxonomy_id] => 743 [taxonomy] => capabilities [description] => A collection of content about how social media search and discovery can help pinpoint key content and influencers for your brand. [parent] => 0 [count] => 36 [filter] => raw )
Search & Discovery
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 174 [filter] => raw )
News & Trends

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

UFC Sponsorship Value and Social Analysis from UFC 244

November 06, 2019

UFC 244 took place last weekend, which included matchups of some of the league's top fighters. We wanted to understand which fighters matchups and audiences made up the conversation on social, and how much social… Read More

How Two NHL Teams Have Gone the Non-traditional Route To Grow Fan Engagement

November 01, 2019

Who are the most talked about guys in the NHL, on Twitter? I’ll give you a hint; it’s not Alex Ovechkin, nor Sidney Crosby. One embraces the word “ugly.” The other is probably the cutest thing… Read More

MLB Sponsors and Brands Hit It Out of the Park in the 2019 World Series

October 31, 2019

While they found themselves down, they never folded. From starting the season 19-31 to late-inning magic in the National League Wild Card game, it’s hard to say they weren’t a team of destiny, but nonetheless,… Read More

New Features in Zoomph: Compare Against Competitor Campaigns & Benchmark Custom Audiences

October 30, 2019

Know What Content Works and Compare Against Your Competitors Comparing your social campaigns against other brands, leagues, and teams is now easier than ever. View analytics from multiple campaigns to understand how your content is… Read More

All Posts