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Key Social Media Sentiment Stats from the Clinton vs. Trump Debate

  • Twitter said the debate was the most tweeted-about presidential debate in the company’s history. Trump was the focus of 79% of the Facebook conversation & 62% of the Twitter conversation.
  • By the end of the debate, Trump generated 1.8K social mentions per minute, versus Hillary who generated 1.4K mentions per minute.
  • Overall sentiment for both Hillary and Trump skewed negative at the debate’s inception, and remained largely negative and evenly split until the last 30-minute stretch, when Clinton attracted more positive attention than Trump.
     
    See full sentiment coverage, powered by Zoomph & Reuters

 

  • The top 2 most posted-about topics on Twitter, Instagram & Google+ during the 90-minute debate were: international affairs (accounted for 5.7K+ total activity) and war on terror (accounted for 5.1K+ total activity).
  • In the conversation around international affairs, ~40% of authors spoke negatively about it while ~18% of authors spoke positively about it. @realdonaldtrump was the top mention among both positive and negative posts.
  • In the conversation around war on terror, ~40% of authors spoke negatively about it while only ~16% of authors spoke positively about it. @realdonaldtrump was the top mention among both positive and negative posts.
     
    top negative social media posts war on terror

     
  • Top 4 influencers during the debate included Shaun King, a parody account for Rudolph Giuliani, Vox, and TIME. Three of four influencers expressed negative sentiment against Donald Trump. Their most influential posts from during the debate are shown below.
     
    clinton-trump debate top influencers

     
  • Top 50 words used across Twitter, Instagram & Google+ around the debate included “temperament,” “Iraq,” “internet,” “govgaryjohnson,” and “stamina.”
  • #Trumpsniffle gained tremendous popularity last night. It inspired parody accounts, like Donald’s Sinuses (@TrumpsSinuses) and Trump sniff (@TrumpSniff).


     
  • #Trumpsniffle specifically accounted for 2.4K posts across Twitter, Instagram & Google+ between 9PM and 11 PM last night.

 

Top Positive & Negative Tweets Around Trump

 

positive negative tweet donald trump

 

Top Positive & Negative Tweets Around Clinton

 

positive and negative tweets around hillary clinton

 

More on Our Social Media Coverage of the Presidential Race

 

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