Blog / Key Social Media Sentiment Stats from the Clinton vs. Trump Debate

Key Social Media Sentiment Stats from the Clinton vs. Trump Debate

  • Twitter said the debate was the most tweeted-about presidential debate in the company’s history. Trump was the focus of 79% of the Facebook conversation & 62% of the Twitter conversation.
  • By the end of the debate, Trump generated 1.8K social mentions per minute, versus Hillary who generated 1.4K mentions per minute.
  • Overall sentiment for both Hillary and Trump skewed negative at the debate’s inception, and remained largely negative and evenly split until the last 30-minute stretch, when Clinton attracted more positive attention than Trump.
     
    See full sentiment coverage, powered by Zoomph & Reuters

 

  • The top 2 most posted-about topics on Twitter, Instagram & Google+ during the 90-minute debate were: international affairs (accounted for 5.7K+ total activity) and war on terror (accounted for 5.1K+ total activity).
  • In the conversation around international affairs, ~40% of authors spoke negatively about it while ~18% of authors spoke positively about it. @realdonaldtrump was the top mention among both positive and negative posts.
  • In the conversation around war on terror, ~40% of authors spoke negatively about it while only ~16% of authors spoke positively about it. @realdonaldtrump was the top mention among both positive and negative posts.
     
    top negative social media posts war on terror

     
  • Top 4 influencers during the debate included Shaun King, a parody account for Rudolph Giuliani, Vox, and TIME. Three of four influencers expressed negative sentiment against Donald Trump. Their most influential posts from during the debate are shown below.
     
    clinton-trump debate top influencers

     
  • Top 50 words used across Twitter, Instagram & Google+ around the debate included “temperament,” “Iraq,” “internet,” “govgaryjohnson,” and “stamina.”
  • #Trumpsniffle gained tremendous popularity last night. It inspired parody accounts, like Donald’s Sinuses (@TrumpsSinuses) and Trump sniff (@TrumpSniff).


     
  • #Trumpsniffle specifically accounted for 2.4K posts across Twitter, Instagram & Google+ between 9PM and 11 PM last night.

 

Top Positive & Negative Tweets Around Trump

 

positive negative tweet donald trump

 

Top Positive & Negative Tweets Around Clinton

 

positive and negative tweets around hillary clinton

 

More on Our Social Media Coverage of the Presidential Race

 

WP_Term Object ( [term_id] => 728 [name] => Social Media Monitoring Resources [slug] => social-media-monitoring-resources [term_group] => 0 [term_taxonomy_id] => 729 [taxonomy] => capabilities [description] => A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition. [parent] => 0 [count] => 59 [filter] => raw )
Monitoring & Tracking
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 175 [filter] => raw )
News & Trends

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

Rapinoe Sponsorship Scores Big For BODYARMOR

July 15, 2019

As an underdog in the sports drink world, BODYARMOR has continued to work to increase awareness of its brand, through a number of social campaigns and event and athlete sponsorships. Most recently, BODYARMOR announced their… Read More

MLB All-Star Game Shines on Social

July 09, 2019

Kicking off on Sunday, July 7th with the SiriusXM Futures Game and capping off with the 2019 MLB All-Star Game on Tuesday, July 9, the annual mid-summer classic has come and gone for the MLB.… Read More

FIFA Women’s World Cup on Social

July 08, 2019

The 2019 FIFA World Cup has topped headlines for the past month, as teams from across the world competed at the highest level. This year, there’s been an increased focus on the tremendous athletes battling… Read More

Top 10 Brand and Athlete Partnerships

July 03, 2019

Not only can athletes be the faces of franchises, sometimes they become the faces of brands, most notable for sportswear brands. More times than not, it is simply questioned as “who will they sign a… Read More

All Posts