Blog / Key Social Media Sentiment Stats from the Clinton vs. Trump Debate Topics  

Key Social Media Sentiment Stats from the Clinton vs. Trump Debate

  • Twitter said the debate was the most tweeted-about presidential debate in the company’s history. Trump was the focus of 79% of the Facebook conversation & 62% of the Twitter conversation.
  • By the end of the debate, Trump generated 1.8K social mentions per minute, versus Hillary who generated 1.4K mentions per minute.
  • Overall sentiment for both Hillary and Trump skewed negative at the debate’s inception, and remained largely negative and evenly split until the last 30-minute stretch, when Clinton attracted more positive attention than Trump.
     
    See full sentiment coverage, powered by Zoomph & Reuters

 

  • The top 2 most posted-about topics on Twitter, Instagram & Google+ during the 90-minute debate were: international affairs (accounted for 5.7K+ total activity) and war on terror (accounted for 5.1K+ total activity).
  • In the conversation around international affairs, ~40% of authors spoke negatively about it while ~18% of authors spoke positively about it. @realdonaldtrump was the top mention among both positive and negative posts.
  • In the conversation around war on terror, ~40% of authors spoke negatively about it while only ~16% of authors spoke positively about it. @realdonaldtrump was the top mention among both positive and negative posts.
     
    top negative social media posts war on terror

     
  • Top 4 influencers during the debate included Shaun King, a parody account for Rudolph Giuliani, Vox, and TIME. Three of four influencers expressed negative sentiment against Donald Trump. Their most influential posts from during the debate are shown below.
     
    clinton-trump debate top influencers

     
  • Top 50 words used across Twitter, Instagram & Google+ around the debate included “temperament,” “Iraq,” “internet,” “govgaryjohnson,” and “stamina.”
  • #Trumpsniffle gained tremendous popularity last night. It inspired parody accounts, like Donald’s Sinuses (@TrumpsSinuses) and Trump sniff (@TrumpSniff).


     
  • #Trumpsniffle specifically accounted for 2.4K posts across Twitter, Instagram & Google+ between 9PM and 11 PM last night.

 

Top Positive & Negative Tweets Around Trump

 

positive negative tweet donald trump

 

Top Positive & Negative Tweets Around Clinton

 

positive and negative tweets around hillary clinton

 

More on Our Social Media Coverage of the Presidential Race

 

Topics:
WP_Term Object ( [term_id] => 728 [name] => Social Media Monitoring Resources [slug] => social-media-monitoring-resources [term_group] => 0 [term_taxonomy_id] => 729 [taxonomy] => capabilities [description] => A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition. [parent] => 0 [count] => 40 [filter] => raw [object_id] => 14146 )
Monitoring & Tracking
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 128 [filter] => raw [object_id] => 14146 )
News & Trends

Subscribe to Zoomph's Newsletter

Engage Consumers More Personally with Upgraded Influencer Tracking & Author Cards

December 02, 2016

Twitter said the debate was the most tweeted-about presidential debate in the company’s history. Trump was the focus of 79% of the Facebook conversation & 62% of the Twitter conversation. By the end Read More

The B.U.I.L.D.E.R. Strategy for Enriching Campus Community with Social Media—#HESM Workshop Recap

November 14, 2016

Twitter said the debate was the most tweeted-about presidential debate in the company’s history. Trump was the focus of 79% of the Facebook conversation & 62% of the Twitter conversation. By the end Read More

Believe It or Not, Social Media Data Predicted Trump’s Victory

November 09, 2016

Twitter said the debate was the most tweeted-about presidential debate in the company’s history. Trump was the focus of 79% of the Facebook conversation & 62% of the Twitter conversation. By the end Read More

An Interview with Chris Barrows, Social Media Strategist at NYU

November 03, 2016

Twitter said the debate was the most tweeted-about presidential debate in the company’s history. Trump was the focus of 79% of the Facebook conversation & 62% of the Twitter conversation. By the end Read More

All Posts