Blog / Jeb Rises While Carly Falls: Social Insights on the Presidential Race This Week Topics  

Jeb Rises While Carly Falls: Social Insights on the Presidential Race This Week

We’re tracking several social media metrics across all presidential candidates using a consistent methodology; we’re monitoring real-time social conversations based on tags and keywords that include a candidate’s name, as well as the activity around their verified accounts on Twitter, Facebook, Instagram, and Google+.

Since August we’ve captured more than 15 million pieces of social content and have been analyzing data to see shifts in the race.

Read More: Iowa Caucus – Can Social Media Analytics Predict Who Will Win?

Here are some interesting shifts within the Republican race seen last week:

1. Looking at activity (social conversations discussing candidates), six candidates have separated from the rest of the field, which is consistent with data after the last debate. Within those six, Jeb saw the largest week-over-week gain while Carly saw the biggest decline. Rand saw a significant bump in activity but is still significantly behind the top six.

 

Presidential Candidates 2015-2016 Social Media Popularity

 
2. Jeb’s surge is directly connected to the explosion in Tweets in reaction to his “stuff happens” comments when talking about the UCC shootings. CNN’s Facebook post received the highest measure of influence with 165 ZPoints®, Zoomph’s proprietary measurement of influence of content in relation to a specific topic.

 

CNN Facebook post on Jeb Bus UCC Shootings

 
Can Jeb turn a negative reaction to his comments about gun violence into a positive long-term shift in momentum? We’ll see what the data says next week.

3. Carly’s decline after September’s debate is similar to trends we saw after the first debate on August 6:

  • On August 7, the day after her first great performance, she catapulted to second place in the Republican field with a 9% share-of-voice (SOV).
  • On September 15, the day before the second debate, she fell to seventh with a 4% SOV.
  • On September 17, with another great debate behind her, Carly again ranked second with an 11% SOV.
  • Data for week ending October 4th, Carly’s fallen to fourth place with a 5% SOV.

Should Carly be concerned about her decline in social media share-of-voice between debates?

If you’re interested in seeing more election data, or how Zoomph can help your influencer marketing campaigns, tweet us @Zoomph or email us at info@zoomph.com.
 

Topics:
WP_Term Object ( [term_id] => 728 [name] => Social Media Monitoring Resources [slug] => social-media-monitoring-resources [term_group] => 0 [term_taxonomy_id] => 729 [taxonomy] => capabilities [description] => A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition. [parent] => 0 [count] => 40 [filter] => raw [object_id] => 15923 )
Monitoring & Tracking
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 128 [filter] => raw [object_id] => 15923 )
News & Trends

Subscribe to Zoomph's Newsletter

Keep a Pulse on Your Social Health with Twitter Performance

January 16, 2017

While the social-sphere is spinning with talks of Twitter’s fall from grace, one thing remains certain: Twitter is the king of real-time content. It’s the de facto strength of Twitter, even with the looming success… Read More

Hashtag for Jerusalem: Turning the Global Spotlight on the Holy City [Case Study]

January 11, 2017

During the 2016 holiday season, Jerusalem–a city holy to many of faith—embarked on a campaign to engage its global community and invite them to use social media as a means to spread the holiday spirit.… Read More

Top Milestones for Zoomph-Sponsored “Why I Social” Podcast

January 10, 2017

Having settled into 2017, it’s a great time to look back and reflect on what made 2016 a very successful second year for the "Why I Social" podcast. The last six months have been particularly exciting,… Read More

Employee Spotlight: James Ho

January 05, 2017

James' unequaled love of golf and die-hard loyalty to Nike is analogous to the punch and passion he brings to our team. While a leader in his own right, James is a team player. He… Read More

All Posts