Blog / Jeb Rises While Carly Falls: Social Insights on the Presidential Race This Week Topics  

Jeb Rises While Carly Falls: Social Insights on the Presidential Race This Week

We’re tracking several social media metrics across all presidential candidates using a consistent methodology; we’re monitoring real-time social conversations based on tags and keywords that include a candidate’s name, as well as the activity around their verified accounts on Twitter, Facebook, Instagram, and Google+.

Since August we’ve captured more than 15 million pieces of social content and have been analyzing data to see shifts in the race.

Read More: Iowa Caucus – Can Social Media Analytics Predict Who Will Win?

Here are some interesting shifts within the Republican race seen last week:

1. Looking at activity (social conversations discussing candidates), six candidates have separated from the rest of the field, which is consistent with data after the last debate. Within those six, Jeb saw the largest week-over-week gain while Carly saw the biggest decline. Rand saw a significant bump in activity but is still significantly behind the top six.

 

Presidential Candidates 2015-2016 Social Media Popularity

 
2. Jeb’s surge is directly connected to the explosion in Tweets in reaction to his “stuff happens” comments when talking about the UCC shootings. CNN’s Facebook post received the highest measure of influence with 165 ZPoints®, Zoomph’s proprietary measurement of influence of content in relation to a specific topic.

 

CNN Facebook post on Jeb Bus UCC Shootings

 
Can Jeb turn a negative reaction to his comments about gun violence into a positive long-term shift in momentum? We’ll see what the data says next week.

3. Carly’s decline after September’s debate is similar to trends we saw after the first debate on August 6:

  • On August 7, the day after her first great performance, she catapulted to second place in the Republican field with a 9% share-of-voice (SOV).
  • On September 15, the day before the second debate, she fell to seventh with a 4% SOV.
  • On September 17, with another great debate behind her, Carly again ranked second with an 11% SOV.
  • Data for week ending October 4th, Carly’s fallen to fourth place with a 5% SOV.

Should Carly be concerned about her decline in social media share-of-voice between debates?

If you’re interested in seeing more election data, or how Zoomph can help your influencer marketing campaigns, tweet us @Zoomph or email us at info@zoomph.com.
 

Topics:
WP_Term Object ( [term_id] => 728 [name] => Social Media Monitoring Resources [slug] => social-media-monitoring-resources [term_group] => 0 [term_taxonomy_id] => 729 [taxonomy] => capabilities [description] => A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition. [parent] => 0 [count] => 45 [filter] => raw [object_id] => 15923 )
Monitoring & Tracking
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 137 [filter] => raw [object_id] => 15923 )
News & Trends

Subscribe to Zoomph's Newsletter

How to Make the Most of the Influencer Marketing Trend on a Restricted Budget

April 10, 2017

In the last four years, influencer marketing has exploded as a trend, being searched 100x more than before.   Source: Google Trends   Sixty-six percent of marketers have claimed that influencers were central to their… Read More

Top Influential Brands on Twitter by Industry—ZIndex March Recap

April 06, 2017

Who were March’s movers and shakers? Zoomph’s real-time industry tracker, ZIndex, ranked the biggest brands on Twitter, comparing competitors and monitoring seasonal trends. This month we saw how important brand partnerships are for campaigns in… Read More

Create Online Experiences (in Minutes) with Microsite Builder

March 27, 2017

Long gone are the days when one website was enough. Since the early 2010s, we've seen a new breed of website--the microsite--take over the internet and charm the content marketing world. A microsite is essentially… Read More

Introducing YouTube Influencer & Video Analytics

March 27, 2017

Zoomph now supports YouTube, giving you rich insights into YouTube videos and influencers to help you identify unique marketing opportunities. The channel reigns as the second most popular search engine and serves as a valuable… Read More

All Posts