Introducing – Zoomph Workflows: Manage Your Social Media Time BetterNovember 05, 2015
Let’s ask ourselves –
Wouldn’t we all like all some free time if we are able to cut down the hours we spend in doing mundane tasks that do not necessarily challenge our grey cells? Wouldn’t we be better off channeling that saved time towards doing something more productive on social media or otherwise?
(Rhetorical, we know)
That brings us to the question –
How can we take “people” out of the social media listening process while still ensuring social media success for a brand?
The answer is simple.
With the rise in technology and social media innovations, automating tasks are becoming highly popular amongst community managers who want to manage their time and productivity better.
Don’t Work Hard To Automate
Having an automation tool that makes you work alongside while it is working for you – clearly defeats the purpose. The key here is to use a tool that actually helps in turning ‘I-spend-too-much-time-doing-this-everyday’ tasks to no-touch moderation tasks. All done precisely enough for you to not worry about it later.
But, does something like this even exist?
Well, for starters, everything. It redefines the rules for no-touch moderation of all your inbound content so you can scale up your social campaigns.
Here are the three key points that set our workflow automation feature apart from the others that are out there:
1. Understands complex Boolean logic and can easily be built on prompts including author characteristics, message, geo-location, date and every other feature that you can imagine.
2. Allows you to scale no-touch social media activations without investing any human capital.
3. Enables you to automate all moderation actions available in Zoomph.
4. Allows for real-time cataloging of social data into topics.
Learn From Those Who Have Been There Done That
When done right, automation can help you streamline all your social content and helps you manage your activities more efficiently using the sleekest, most user-friendly interface.
Our clients are successfully using workflows to manage their social media hours effectively.
Clemson University Sports’ social activity peaks at a post a second. Their content management team of one effectively manages smart social content routing to several different digital properties by automated content cataloging. And boy! We must add that they do a wonderful job. Check out their awesomeness.
Washington Capitals successfully uses workflows to thank all their fans in Verizon Center during game-time by handing them concession coupons. Very efficient way to engage, we say.
Also in case you missed out, check out our real-time tracking of the US Presidential Elections – where we offer exclusive analysis of candidate references and discussion topics the second they get posted. This has been made possible by leveraging the powerful automatic cataloging capability of workflows to process all the data that is being generated around the 2016 elections.
Everything You Need To Drive Your Social Media Success
Undoubtedly, smart automation can aid your social media efforts and have a greater impact on your marketing ROI by saving costs attached to human capital. Automation and social media are far from being at odds with each other. Personalizing your social media interactions is always going to be an important part of your strategy, but automation helps free up your time from performing repetitive tasks, so you can focus your time on tweaking and enhancing your social media strategy for better engagement.