Blog / New Changes to Instagram Tracking and Analytics in Zoomph

New Changes to Instagram Tracking and Analytics in Zoomph

At the beginning of this year, Instagram announced that it would launch a new Instagram Graph API and deprecate the older Instagram API to safeguard your personal privacy. Instagram has since restricted—or in some cases, completely denied—access to apps that relied on this data to build social analytics reports and tools.

Fortunately, Zoomph is one of the first to receive and work with the new Instagram API. This means that while Instagram is still changing the way its data can be used, we can use the private Instagram Graph API to create features around monitoring, analytics, and activations.

What else has changed?

In April 2018, Instagram took many companies by surprise when it limited access to its public API—several months earlier than anticipated.

Instagrams announcement about deprecating the public Instagram api
Source: Instagram

Zoomph was impacted, but not as severely as others. Early changes to our platform included limited hashtag tracking, anonymized user-generated content, and deprecated follower analytics.

Beginning September 7, our platform will include additional enhancements so that you can take full advantage of Instagram’s Graph API. While this API is much more restrictive than the older API, it returns valuable information on your owned content.

Our new features will let you connect your business Instagram account to Zoomph to analyze the engagement on your posts. Track the comments, likes, and engaged handles on your posts to better understand what’s driving attention around your brand.

Connecting Your Business Instagram Account

To start analyzing your Instagram posts, you must be an admin of a business Instagram account and Facebook Page. You can easily turn a personal account into a business account by opening your Instagram on your phone and going to Settings > ‘Sign up for a Business Profile’ or ‘Switch to Business Profile.’

Instagram will require you to connect your Instagram handle to a Facebook Page to create a business profile. Follow the prompts on the Instagram setup or log into Facebook Business Manager and go to Settings > Accounts > Instagram Accounts > Add.



If your brand or agency owns multiple Instagram handles, follow the above steps for each. Remember, that you must be an admin of all the Instagram handles and Pages that you connect to Zoomph. In addition, a Zoomph feed can only track one Facebook user at a time, so make sure you link your Instagram handles to Pages that are owned by the same Facebook user.

Creating a Feed that Tracks Your Account

Once you’ve created your Instagram business account, create a feed that’ll track your posts. Go to Feed configuration > Instagram and sign into your Facebook account.

The search box will automatically list the Facebook Pages and Instagram handles that are linked to your account. Select the handles you want to track, then click ‘add account.’

Your feed will now pull in all content posted by your Instagram handles. You can also backfill content as far back as seven days.

Available Metrics

You’ll receive data on the comments and likes left on your posts, alongside the handles of people who’ve engaged with your content. Explore individual posts or comments from Content Discovery or view aggregate metrics from your Engagement Report.

What’s Still to Come and How to Prepare

Zoomph still has access to the public Instagram API until December 11, 2018, allowing you to do things like track public hashtags on Instagram. However, many of these capabilities will be removed by the end of the year and replaced by newer features.

It’s important to note that these changes will impact all companies and apps with access to Instagram data. And Facebook APIs are similarly incurring major changes.

timeline of instagrams api deprecation
Source: Facebook


Despite losing access to traditional data, the new Graph API offers access to more modern and insightful data.

Because of this, our platform will soon let you discover, monitor, and analyze mentions of other brands. It’ll also provide deeper insights into your business performance through metrics like, Instagram Story stats, video metrics, and more.

In the meantime, we recommend adjusting strategies (if necessary) for engaging or researching your social audience. After December 11, you will no longer be able to use our activation or monitoring tools to collect unowned content (that is, content that you did not publish yourself) via Instagram hashtags. This is a universal change that’ll impact every app using Instagram data.

Our audience analytics tools will only apply to Twitter audiences. In general, Twitter is a good source for real-time engagement and research. It has always served as a public, open forum, offering both the volume and depth of data needed for meaningful analysis.

Editor’s note: In the midst of recent data concerns and policies, Facebook has been auditing every platform that utilizes its data. We are excited to announce that Zoomph has been fully approved by both Facebook and Twitter.

Questions? We’re here to help! Contact us at or tweet us @Zoomph.

Related Articles


WP_Term Object ( [term_id] => 729 [name] => Social Media Analytics Resources [slug] => social-media-analytics-resources [term_group] => 0 [term_taxonomy_id] => 730 [taxonomy] => capabilities [description] => Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand. [parent] => 0 [count] => 86 [filter] => raw )
Analytics & Insights
WP_Term Object ( [term_id] => 732 [name] => Zoomph Product Updates [slug] => zoomph-product-updates [term_group] => 0 [term_taxonomy_id] => 733 [taxonomy] => updates [description] => Get the latest and greatest on Zoomph – an end-to-end solution to ignite your content, your marketing, and your business from start to finish. [parent] => 0 [count] => 53 [filter] => raw )
Zoomph Product Updates

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

Social Analysis of the First Week of the NHL Season

October 10, 2019

We’re already through the first week of the 2019-20 NHL season, and it’s been a whirlwind. Seven teams remain undefeated: the Boston Bruins, Philadelphia Flyers, Anaheim Ducks, Edmonton Oilers, Carolina Hurricanes, Colorado Avalanche, and the… Read More

Zoomph Social Analytic Insights and Post Measurement Data

October 10, 2019

CrowdTangle has stopped offering Twitter insights through the main CrowdTangle dashboard. The social monitoring platform notified partners and users that starting September 29, 2019, CrowdTangle for Twitter integration will be deprecated. Zoomph provides robust Twitter… Read More

FAWSL Week 3 Recap: Breast Cancer Awareness, Historic Game in London Stadium, and Manchester United Wins On and Off The Field

October 02, 2019

Week 3 of the FA Women’s Super League saw two rivalries that gained a lot of social media attention over the weekend. Manchester United faced Liverpool at home on Saturday afternoon while West Ham United… Read More

Continental Cup Kick-Off: Social Media Analysis of Two Exciting Games

September 27, 2019

This past weekend saw the kick-off of the Continental Cup featuring FA Women’s Super League and FA Women’s Championship teams. This gameweek included a game between FAWC’s top-ranked Durham and Aston Villa as well as… Read More

All Posts