Blog / Insights from NFL Week 16: Redskins Dominate Social Media Topics  

Insights from NFL Week 16: Redskins Dominate Social Media

Last week was crunch time for many teams vying to make it to the playoffs. Not surprisingly, Saturday night’s game between the Washington Redskins and the Philadelphia Eagles captured the most social media attention.

With a division title on the line, the Redskins did (almost) everything right on the field. To top it all off, they dominated social media conversations.

Here’s a snapshot of what happened on social media:

Benchmarks

Despite being picked to be last in their division, the Redskins have consistently been one of the most talked about teams on social media. For this season, they ranked as the second most-discussed team capturing 10% of all conversations.

For week 16, the Redskins dominated social media as they nearly doubled their normal benchmark share of social activity. In the chart below, you can see their week-over-week growth in activity.

NFL Benchmarks (edited)

Top Tweets

Zoomph looks at influencer engagement differently than most influencer marketing platforms. We attribute influence to content scoring with an algorithm that we call ZPointsTM, which evaluates and ranks influence by looking at a variety of signals tied to a specific topic.

Here are some of the top conversations from Saturday night’s game:

NFL 1

NFL Tweet 2

NFL Tweet 3

Game-Time Stat Comparisons

Our real-time analytics allow us to compare numerous game-time stats. Following are a couple of samples.

As you can see from the chart below, the amount of conversations about the Redskins exceeded the number of conversations about the the Eagles. Over the course of Saturday’s game, there were three times as many conversations about the Redskins than there were about the Eagles.

Redskin Game-Time Stats

Top Emojis

Looking at our emoji analytics, it’s clear who won the game. Here are the top five emojis used for each team:

Top Emojis

We’re guessing that those burgundy and gold hearts are signs of adulation?

Rest assured that we’ll continue to watch game reactions on social media throughout the post season. If you’re interested in learning more about our real-time influencer marketing and social media platform capabilities, please email me at quinton@zoomph.com.

Topics:
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 152 [filter] => raw )
News & Trends

Subscribe to Zoomph's Newsletter

How Zoomph is Addressing Changes to the Instagram API (Updated)

April 20, 2018

This blog was originally published on April 5 and updated on April 20 to mention expired features, plus new changes to Zoomph Notify and activations. On April 4, Instagram severely reduced access to their data… Read More

Why is your brand failing at influencer marketing?

April 16, 2018

With the advent of digital marketing, influencer marketing has become the advertising medium of choice for marketers. An increasing number of marketers are now using influencer marketing, realizing its short-term and long-term benefits. To understand… Read More

13 Expert Tips for Creating a Successful Digital Contest

April 16, 2018

Digital contests and campaigns are popular channels for generating leads and increasing brand engagement. That said, there are countless ways to create campaigns, some much better than others. Our team has had the opportunity to… Read More

‘Filter by Audience’ to Find What Your Ideal Customers are Saying

March 28, 2018

Social media is constantly buzzing with conversations surrounding your brand, your competitors, or your customer’s real-time experiences. For brand managers, social media is crucial for preemptive brand positioning. By tracking social activity, you can identify… Read More

All Posts