Blog / INFOGRAPHIC: ‘Jaw’-some Shark Week Social Stats

INFOGRAPHIC: ‘Jaw’-some Shark Week Social Stats

People LOVED the S*** Out of #SharkWeek!

Maybe LOVED isn’t the right word? Maybe it should be “People Are Scared S***-Less of Sharks?” After all, 2015 has been a huge year for Shark attacks in the United States, especially along the Atlantic Coast. It’s also a possibility the popularity of #SharkWeek stems from our fascination with the majestic animals. According to ‘Sharkopedia’, Sharks appeared almost 200 MILLION years before the first dinosaurs. That’s a long time for a species and is a clear testament to the evolution of one of the world’s oldest lifeforms.

 

Social Media Stats for Shark Week 2015

 

Discovery’s Got it Going On

SHARK WEEK, television’s longest-running summer TV event, returned to the Discovery Channel on July 5, 2015 for its 28th consecutive year. For an entire week (in case you’ve been living under a rock), Discovery aired shark-based programming meant to educate and entertain audiences in 72 countries on the beloved, yet often misunderstood fish. This year alone, 14 brand-new episodes were broadcasted.

INFOGRAPHIC: Social Media <3’s Shark Week

We monitored the activity generated by several Twitter #hashtags and trends from the week-long event, including the two main #hashtags promoted by the Discovery Channel, #SharkWeek and #MostWonderfulWeek. Using our real-time platform, here is a detailed look at some of the Social Media analytics surrounding Shark Week 2015.

FYI: Need help understanding some of the ‘lingo’? I’ve added some definitions so you don’t get lost (you’re welcome).

Influencers

When we talk about ‘influencers’, we’re talking about the Social Media accounts that are generating the most attention in your feed (see: ZPoints for more).

Sentiment

This tool shows you just how you’re audience is feeling. For Discovery, they’ll be able to see exactly what their audience felt during all the various moments from Shark Week. Unsure how the Finale went? Look at sentiment to give you the deets.

Social Reach

Indicates how many people have seen or interacted with a post containing your search terms.

ZPoints®

Our ranking algorithm which identifies your biggest Social Media influencers in real-time. For example, Discovery could use this information to power an Influencer Marketing campaign utilizing their top influencers during next year’s Shark Week.

 

Shark Week Social Statistics Infographic

 

Want to learn how you can get your own set of Social Media marketing analytics? Contact us to learn more and make sure you keep up with all-things Zoomph by following us on Twitter @Zoomph.

 

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