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How to use social media for SEO & SEM research

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two areas you have to stay on top of if you want your website to stay relevant with today’s competition; but they’re also daunting topics if you don’t keep your finger on the pulse of innovative methods.

Thankfully, the much more entertaining world of social media can help you improve your site’s SEO & SEM with fun tools and widgets.

Word clouds are fun visual tools that illustrate potential keywords you may want to use within digital marketing ventures. Identify words that commonly appear within your site’s content and strategize words that need to appear more or less often throughout the site to improve SEO goals. You can then use Google Ads to cater the site to meet your site’s SEM needs. Knowing your audience and their language is critical to your ability to generate action and behavior from your audience, take the extra effort to speak their language and they will take the extra effort to listen.

Geolocation is a helpful widget you can use to identify the location of your readers. Target location-specific topics, influencers and conversations which can then be used to hone in on the needs of your audience. This tool can also aid in the adjustment strategy of your site to recruit readers from desired geographic locations. Take advantage of any opportunity to customize the message to your audience, what better advantage than to know where they are?

Monitoring influential authors and conversations online, you’ll be able to learn and adapt to, and with, your audience.  When you know what these influencers are saying through social media, you’re better able to incorporate relevant jargon and tone into your site and social media presence to improve SEO. These influencers have audiences beneath them that look to them for guidance on subject matters, cater to them and they will mobilize their audiences in your favor.

A timeline is one more way to capitalize on your social media interaction. Once you identify when conversations and user interaction are at their highest volume, you’re better able to make posts more visible, and to make the biggest impact on your readers and followers.

The timeline, online monitoring, geolocation and word cloud are all ideal tools and widgets to help identify what is and isn’t influential content; initiating your site’s journey to more controlled and focused SEO & SEM.

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