How to Lose Your Twitter Following in 10 DaysApril 28, 2016
Day 1: Be a Buzzkill.
Whip out your sentiment chart and narrow in on the red field (hopefully it’s nice and meaty, like this sentiment chart from our Presidential Elections feed). Observe what’s fueling negative activity around a certain topic. Luckily, you’ll have a plethora of Zoomph tools to choose from to guide your mission, including top words, mentions and hashtag clouds, plus content discovery – all organized by sentiment.
If you find that any one post is spoiling your audience’s mood, retweet away! AND follow up with your own tasteless posts methodologically playing off unpopular themes and mentions.
Day 2: Talk when no one’s listening.
To be more covert about your mission, talk about trendy topics – when no one is listening. Track the social behavior of the target audience you’re seeking to lose. Observe activity from over the last week and keep your eyes peeled for moments, or times of day, whereby their activity is consistently low. Pick times when your audience is minimal to start talking serious.
Day 3: Avoid your influencers at all costs.
In the Twitter-verse, there is one group of people who can sabotage your mission in a heartbeat: influencers. Influencers are the people with the large networks and the power to command attention around a specific topic. You must avoid receiving their support, lest your content receives lots of praise and high fives in record time. Ugh.
Read also: A Beginner’s Guide to Influencer Marketing
Day 4: Keep future followers at bay.
Go the extra mile and make sure to shake off current and potential followers. Our new Followers Report allows you to unearth the shared interests of influencers and their communities. You can study a ranking of the most talked-about subjects among those communities to determine which people, brands, and topics to avoid supporting — or see which icons to poke fun at to get a rise out of your followers. You’re welcome.
Day 5: Speak a different [emojinal] language.
By now you know the power of emojis — a universal language that can convey the meaning of a dozen words. By using the “wrong” string of emojis, you can surely offend audiences from all over the world.
Track emojis trending in your circle and learn their meanings, then avoid using emojis that will add clarity and depth to your posts.
Tip: Be careful not to use an emoji that you think is meaningless, but actually has special significance to your audience. For example, by employing the train emoji , you may be inadvertently jumping aboard the “Trump Train.”
Day 6: Use strategic hashtags.
Your basic hashtag searches can open your eyes to the specific tags that’ll direct any snarky remarks you come up with to the right audiences. If you’re just trying to ditch Tesla-loving followers, for instance (no offense, Tesla), use tags that are only trending among that community, like #tesla4me and #teslalife.
Also, crack open our hashtag encyclopedia for inspiration on how to build the perfect failure-bound hashtag. #usethehashtagsthatyouraudeinceswontunderstand
Day 7: Address a different audience.
If, by chance, you still haven’t lost your target audiences by this day – try honing in on their demographics. Study their backgrounds and generational preferences to better plan ways to manipulate your language and content to appeal to anyone but them. For instance, if a large portion of your audience is millennial, “un-hip” your content by stripping it of its modern-day references, lingo, and mobile compatibility (just to give you a few ideas).
Day 8: Use the photo filters that they hate.
Yes. With Zoomph’s “Instagram Filters” tool, you can track the photo filters that your target audience loves to use. It’s entirely possible that a filter that you find atrocious is appealing in your followers’ eyes – so remember to consult your charts before tweeting out any filtered photo that you hope will displease them.
Day 9: Do the opposite of your successful competitors.
Analyze your usual competitors to figure out when they’re posting, how they’re posting, and what’s propelling their influence. Make sure to do the opposite of the strategies they’re using to remain popular.
Tip: With Zoomph Competitor Reports, you can track the activity + performance of individuals on social media as easily as you can brands.
Day 10: Troll your remaining followers.
If all else fails, have a heyday with our moderation and notification settings. Entice your audience with gorgeous, UGC visuals that promise to spotlight their tweets. But when the time comes, reject their submissions and notify them of their failure to make it on your board – then drop the mic.