Blog / How to Find Influencers in Social Media with Contextualized Influence Topics  

How to Find Influencers in Social Media with Contextualized Influence

The other day our team was brainstorming an influencer marketing strategy with a client. We started with our first essential step: setting the context for influence, what we call contextualized influence. We preceded to define contextualized influence and why it’s important through an example:

Contextualized influence is important because Justin Beiber may not be influential in your market.

Unless you’re catering to teenagers between the ages of 12 and 18 that are talking about Justin Beiber online, he won’t do much for your brand. So identifying general influencers (such as Justin Beiber) doesn’t really matter.

You must set your context to find influencers that matter for your brand. Contextualized influence is about finding the right influencers for your brand.

 

InfluencerMarketing

We then worked with the client to set their context by answering two critical questions:

1.What platforms are your fans using?

  • Are your fans most active on Facebook? Instagram? Twitter? Or all three? If your audiences aren’t big into Facebook, but super active on Instagram, then that’s where you need to be looking.
  • Understanding your demographics will help you see where your fans are talking and gives you an edge before you even start. Leverage your market research to see what the reports are saying about what social media your target audiences are using.

2.What hashtags and keywords are your fans using?

  • Influencers are in with the in-crowd. They know which hashtags are all the rage and commonly used within a certain subject or conversation. The right hashtag will turbo-boost your content to the right people. Trust your Influencers, they know their audience best, and know what hashtags will resonate best with their audience to help spread your conversation effectively.
  • Once you identify 1 keyword or hashtag, you can experiment with what other popular keywords are used in the conversation until you find the perfect formula.

Feel free to learn more about contextualized influence with ZPoints in Zoomph.

Topics:

Subscribe to Zoomph's Newsletter

Stay Organized with Projects, Updates to Engagement and Audience Reports

July 11, 2018

As a digital marketer, the nature of your job requires you to be in many places at once. You need to stay on top of multiple campaigns and know how each is performing at a… Read More

Marketing in the Post-GDPR World: Pros, Cons, and Predictions

June 11, 2018

When GDPR came up on the horizon, many businesses shuttered at its implications—if only because of the public paranoia it would induce around data collection, or laws that The New York Times would later call… Read More

6 of the Best Strategies to Ace Customer Engagement

June 01, 2018

No matter what field you work in, customer engagement is just as essential as lead acquisition. In fact, 68% of marketers today say that their companies compete on the basis of customer experience. However, many… Read More

How Pacsafe Landed 25,000 Newsletter Signups from a Video Contest (Case Study)

May 23, 2018

In celebration of its 20th anniversary, Pacsafe wanted to do something big. They wanted to launch a contest that would not only rev interest in its anti-theft travel technology but also offer one lucky customer… Read More

All Posts