Blog / How HP Built an Inbound Marketing Campaign Around a Twitter Contest Topics  

How HP Built an Inbound Marketing Campaign Around a Twitter Contest

How are you reaching today’s millennials? Are you leaning on your own millennial teammates who are, by and large, natives of the digital world?

For several years now, HP has invested in a program to nurture their millennial interns into powerful brand ambassadors.

Through a Twitter contest cleverly titled the “Twintership” series, HP invites all its 2,500+ interns worldwide to hop onto social media and apply for a chance to win enviable prizes for representing HP online.


 
This was inspired by the belief that a brand is just a name before it’s given personality by its people. HP aims to retain its human side, along with its competitive edge as a best place to work for millennials, by having their interns spread their infectious enthusiasm for HP on social media.
 

Download Now: “Social HR with HP” eBook

 
This also showcases HP’s earnest effort in bridging the generational gap among its team members, meanwhile giving their interns an opportunity to build up their own digital brands.

“Twiterns” who compete in the contest enjoy the freedom of engaging with HP however way they’d like. The only rules concern integrity and respect for any parties involved with content creation.

How did HP benefit from this? Read more in Marketing Sherpa’s case study around #HPTwintership. ** Note how Zoomph is supporting #HPTwintership by providing our social media services. 😃👍
 

Topics:
WP_Term Object ( [term_id] => 730 [name] => Social Media Engagement Resources [slug] => social-media-engagement-resources [term_group] => 0 [term_taxonomy_id] => 731 [taxonomy] => capabilities [description] => Articles about how social media engagement can help inspire and increase meaningful connections between your audience and your brand. [parent] => 0 [count] => 45 [filter] => raw [object_id] => 12416 )
Activation & Engagement

Subscribe to Zoomph's Newsletter

Engage Consumers More Personally with Upgraded Influencer Tracking & Author Cards

December 02, 2016

How are you reaching today’s millennials? Are you leaning on your own millennial teammates who are, by and large, natives of the digital world? For several years now, HP has Read More

The B.U.I.L.D.E.R. Strategy for Enriching Campus Community with Social Media—#HESM Workshop Recap

November 14, 2016

How are you reaching today’s millennials? Are you leaning on your own millennial teammates who are, by and large, natives of the digital world? For several years now, HP has Read More

Believe It or Not, Social Media Data Predicted Trump’s Victory

November 09, 2016

How are you reaching today’s millennials? Are you leaning on your own millennial teammates who are, by and large, natives of the digital world? For several years now, HP has Read More

An Interview with Chris Barrows, Social Media Strategist at NYU

November 03, 2016

How are you reaching today’s millennials? Are you leaning on your own millennial teammates who are, by and large, natives of the digital world? For several years now, HP has Read More

All Posts