How HP Built an Inbound Marketing Campaign Around a Twitter ContestJune 16, 2016
How are you reaching today’s millennials? Are you leaning on your own millennial teammates who are, by and large, natives of the digital world?
For several years now, HP has invested in a program to nurture their millennial interns into powerful brand ambassadors.
Through a Twitter contest cleverly titled the “Twintership” series, HP invites all its 2,500+ interns worldwide to hop onto social media and apply for a chance to win enviable prizes for representing HP online.
— Nur Amira Mansor. (@nuramiramansor) March 18, 2015
This was inspired by the belief that a brand is just a name before it’s given personality by its people. HP aims to retain its human side, along with its competitive edge as a best place to work for millennials, by having their interns spread their infectious enthusiasm for HP on social media.
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This also showcases HP’s earnest effort in bridging the generational gap among its team members, meanwhile giving their interns an opportunity to build up their own digital brands.
“Twiterns” who compete in the contest enjoy the freedom of engaging with HP however way they’d like. The only rules concern integrity and respect for any parties involved with content creation.
How did HP benefit from this? Read more in Marketing Sherpa’s case study around #HPTwintership. ** Note how Zoomph is supporting #HPTwintership by providing our social media services. 😃👍