Blog / How HP Built an Inbound Marketing Campaign Around a Twitter Contest Topics  

How HP Built an Inbound Marketing Campaign Around a Twitter Contest

How are you reaching today’s millennials? Are you leaning on your own millennial teammates who are, by and large, natives of the digital world?

For several years now, HP has invested in a program to nurture their millennial interns into powerful brand ambassadors.

Through a Twitter contest cleverly titled the “Twintership” series, HP invites all its 2,500+ interns worldwide to hop onto social media and apply for a chance to win enviable prizes for representing HP online.

This was inspired by the belief that a brand is just a name before it’s given personality by its people. HP aims to retain its human side, along with its competitive edge as a best place to work for millennials, by having their interns spread their infectious enthusiasm for HP on social media.

Download Now: “Social HR with HP” eBook

This also showcases HP’s earnest effort in bridging the generational gap among its team members, meanwhile giving their interns an opportunity to build up their own digital brands.

“Twiterns” who compete in the contest enjoy the freedom of engaging with HP however way they’d like. The only rules concern integrity and respect for any parties involved with content creation.

How did HP benefit from this? Read more in Marketing Sherpa’s case study around #HPTwintership. ** Note how Zoomph is supporting #HPTwintership by providing our social media services. ??

WP_Term Object ( [term_id] => 730 [name] => Social Media Engagement Resources [slug] => social-media-engagement-resources [term_group] => 0 [term_taxonomy_id] => 731 [taxonomy] => capabilities [description] => Articles about how social media engagement can help inspire and increase meaningful connections between your audience and your brand. [parent] => 0 [count] => 58 [filter] => raw )
Activation & Engagement

Subscribe to Zoomph's Newsletter

When does marketing get too personal?

February 20, 2018

In the pursuit of success, personalization is likely high on your list. It's no secret that today's consumers demand relevant, well-timed content from brands as a prelude to a strong relationship. At the same time,… Read More

5 Ways to Promote Your Product Launch with Influencers

February 09, 2018

Influencer marketing is by far one of the most effective ways to market any product. But how do you start? What do you do? Working with an influencer needs to be just as strategic as… Read More

NEW Contest, Giveaway & Survey Templates with Integrated Audience Analytics

January 26, 2018

Editor's note: This post was originally published on December 18, 2017 and has been updated to include mention of our new survey and questionnaire templates, which also include integrated audience analytics. If you’ve run a… Read More

Why Facebook’s Move Towards Personalization is a Good Step for All of Us

January 18, 2018

In recent weeks, Facebook’s algorithm change has warranted the publication of countless survival guides meant to comfort the brooding brand or publisher. If you haven’t heard, Facebook officially decided to kill organic post reach for… Read More

All Posts