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How Brexit is Affecting Dow Stocks, According to Twitter

One question that’s been top-of-mind for many Americans following the results of the #Brexit win last night is: How will Dow Jones and the stock market be affected?

Well, there’s a lot of questions about your stocks that we can’t answer yet, but what we CAN tell you is that the least affected brands are reportedly Red Hat Inc., Salesforce, Apple, and Amazon.

So if you’ve invested significant money into any of those accounts, you can breathe a sigh of relief. Although we’re tracking instability in the market at the macro level, it’s always good to have some good news!

A Brief History of Conversation Trends

On June 19, campaigning for the U.K. to remain in the E.U. really ramped up. Many countries, primarily in Europe but also the rest of the world, were putting pressure on the British to stay within the Union. Major news sources were threatening retaliation in the form of harsh negotiations and relationships with other countries, not to mention a plummeting pound.

After analyzing total conversation volume across Dow Jones, I noticed that there were spikes on June 13, 16 and 20. Even though they aren’t all related to #Brexit, there are some very definite places where the breaking news story contributed to those spikes.

Dow Jones Conversation Volume on Twitter after Brexit

On the 13th, people started to panic. Stock market trading increased as people proactively reconsidered any U.K. and E.U. stocks and evaluated them for risk levels.

On the 16th, that reversed. Stocks started increasing in value as people realized earlier worries may not have been warranted.

By the 20th, CNN and many other news sources were reporting that #Brexit fears were easing, and everything appeared to proceed as usual. Articles were shared and re-shared while everyone worked to convince themselves that all would continue on as normal.

Sentiment Skews Negative

Despite the reassurance, conversations still trended negative, showing that despite the reassurance by the media, people continued to worry about how the decision in Europe would affect their finances in the U.S.

dow jones monthly sentiment june 2016


What surprised me was that there was no spike in conversation in the early hours of the 24th once it was announced that #Brexit had passed with a vote of 51.9% and Dow fell 350 points.

The conversation volume has so far stayed relatively flat, but that might be because we’re tracking the stock ticker symbols that make up the Dow Jones Industrial Average. For more information on how #Brexit has been featured in social, check out our blog on #Brexit as a whole.

Although people are still talking at the same volume, the sentiment in conversations around Dow Jones has gone from largely positive to very, very negative in a short period of time. Sentiment dropped to record lows almost immediately after the results were announced.

dow jones weekly sentiment analysis June 24


The Dow Jones Influencers of #Brexit

Another thing that surprised me is that our top influencers, well, weren’t very influential in conversations about Brexit. Goldman Sachs came in on top at a modest influencer score of 67, followed by USA Today Tech at 66 and Seeking Alpha at 55.

For those who aren’t familiar, influencer scores are generated by Zoomph’s proven ZPoints® system, which factors a user’s follower count against the units of engagement and attention that his/her tweet receives. The influencer score is the grand total of ZPoints® that a user receives — which very frequently surpasses 100-150 ZPoints® among our top influencers in other genres of conversation.

I suppose the true influencers of #Brexit are the Brits!

brexit dow jones influencers


There’s still so much we don’t know about how this decision will resonate around the world. But what we do know is that Americans aren’t happy, and that financials all around the world are already feeling the impact. Stay tuned for further news!


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