Hot off the Press: Zoomph’s All-New ‘Emoji Tracking’ FeatureNovember 23, 2015
Talk of the town is that Emoji has been christened as Standard English language.
- Oxford Dictionaries dubbed this the Word of the Year, calling it “the ‘word’ that best reflected the ethos, mood, and preoccupations of 2015.”
- USA Today printed a sad face emoji next to its front-page headline about a fatal stabbing…
- Chevrolet wrote a press release for the 2016 Cruze entirely in emoji
- And Facebook is still experimenting with “Facebook Reactions,” an update that’ll let users react to posts using 6 emoji response buttons in addition to the traditional ‘like’ button
With Emoji finding its place in languages all around the world, our Zoomph team decided it was time to give emojis a place on our platform too.
And so today…we’re proud to present our truly one-of-kind new feature: Emojis Report! (a.k.a. your way of becoming fluent in the Emoji dialect that your audience uses, and finding the “Word of the Year” that’s personal to your industry and/or your social media campaigns).
Our feeds pick up on emojis without relying on hashtag tracking. In other words, our platform precisely reviews the content in all your feeds and reads emojis as its own language, versus having to detect a hashtag with the emoji.
Top Features of Emoji Reports
Via Emoji Reports, you can discover which emojis are preferred by men, women, millennials, and baby boomers (amid other demographics); and which emojis “star” on certain social channels. The full reports, available under “Content Insights,” allow you to compare and contrast the activity around each emoji, as well as the top words used in association with them.
You can also get a clear view of a top emoji cloud directly from your homepage, as well as a breakdown of how many times each character was used in any defined period of time.
Many times, emojis can provide context, or allude to deeper emotions that go beyond the written word. We’ve seen them used in billboards, commercials, and even news about politics to amplify messages.
Top Companies Embracing Emojis
If you’re not convinced of Emoji’s relevance to your brand–frankly, here’s why you should care: the world is speaking in emoji. We’ve entered a time when emojis are starting to resonate as deeply as regular text or hashtags, even replacing words when emotions can’t be articulated easily.
To remain relevant and in touch with the world, you must consider tracking and using emojis as a main method of communication with your consumers.
Did you know? Millennials aren’t the only ones using emojis. “More than 60 percent of respondents communicate with emojis on a weekly basis, if not more frequently, and that includes people who are old enough to rent a car. Even non-millennials still use emojis regularly—only about 8 percent of people never use them at all,” according to Contently.
Several brands have already mined exceptional success by ditching words for emojis. Remember #TacoEmojiEngine?
Since last March, Taco Bell has been demanding that a taco emoji be invented, even petitioning that “The Taco Emoji Needs to Happen” on Change.org. After Apple heeded to their demands, Taco Bell celebrated its victory with the #TacoEmojiEngine campaign asking fans to tweet @tacobell with a taco emoji and any other emoji. For every emoji sent its way, Taco Bell replied with one of 600 ready-made gifs or images customized to match the emoji.
Similarly, Coca-Cola found strength in emojis by partnering with Twittter and becoming the first brand to receive a custom emoji. Now, when a person tweets #Shareacoke, his/her tweet is automatically embellished with a complementary pair of soda glasses with red labels.
And finally, you can’t forget Dominos— the pizza parlor that redefined “ordering with convenience.” The company launched a never-before-seen emoji ordering system that earned a Titanium Grand Prix at Cannes this year. Any Dominos customer can order pizza in an instant by tweeting a pizza emoji at the company.
If these examples are anything to go by, it’s that emojis are the new modern-day hieroglyphics that can successfully convey emotion, meaning, and whole thoughts. For marketers, that means being able to:
- Reach customers globally via a universal language
- Simplify and speed up certain communications between business and consumers
- Build a community around unique hashtag/emoji campaigns
- Engage audiences with simple, low-cost, and low-maintenance, but still powerful, visuals
Perhaps it’s time that you welcomed emojis into your brand’s vocabulary—then, of course, team up with Zoomph to get precise, real-time metrics on different emojis associated with your brand, and plan how you’ll capitalize on them for success.
Click here to schedule a free demo and see our emoji tracking up close 👀