Blog / Hot off the Press: Zoomph’s All-New ‘Emoji Tracking’ Feature Topics  

Hot off the Press: Zoomph’s All-New ‘Emoji Tracking’ Feature

Talk of the town is that Emoji has been christened as Standard English language.

  • smiley Oxford Dictionaries dubbed this the Word of the Year, calling it “the ‘word’ that best reflected the ethos, mood, and preoccupations of 2015.”
  • smiley2 USA Today printed a sad face emoji next to its front-page headline about a fatal stabbing…
  • Chevrolet wrote a press release for the 2016 Cruze entirely in emoji
  • And Facebook is still experimenting with “Facebook Reactions,” an update that’ll let users react to posts using 6 emoji response buttons in addition to the traditional ‘like’ button

With Emoji finding its place in languages all around the world, our Zoomph team decided it was time to give emojis a place on our platform too.

And so today…we’re proud to present our truly one-of-kind new feature: Emojis Report! smiley3celebration (a.k.a. your way of becoming fluent in the Emoji dialect that your audience uses, and finding the “Word of the Year” that’s personal to your industry and/or your social media campaigns).

Our feeds pick up on emojis without relying on hashtag tracking. In other words, our platform precisely reviews the content in all your feeds and reads emojis as its own language, versus having to detect a hashtag with the emoji.

 

Top Features of Emoji Reports

Via Emoji Reports, you can discover which emojis are preferred by men, women, millennials, and baby boomers (amid other demographics); and which emojis “star” on certain social channels. The full reports, available under “Content Insights,” allow you to compare and contrast the activity around each emoji, as well as the top words used in association with them.
 
social media emoji tracking
 
You can also get a clear view of a top emoji cloud directly from your homepage, as well as a breakdown of how many times each character was used in any defined period of time.

 
emoji tracking
 
Many times, emojis can provide context, or allude to deeper emotions that go beyond the written word. We’ve seen them used in billboards, commercials, and even news about politics to amplify messages.

Read More: Making the Most of Sentiment and Emoji Analytics

 

Top Companies Embracing Emojis

If you’re not convinced of Emoji’s relevance to your brand–frankly, here’s why you should care: the world is speaking in emoji. We’ve entered a time when emojis are starting to resonate as deeply as regular text or hashtags, even replacing words when emotions can’t be articulated easily.

To remain relevant and in touch with the world, you must consider tracking and using emojis as a main method of communication with your consumers.

Did you know? Millennials aren’t the only ones using emojis. “More than 60 percent of respondents communicate with emojis on a weekly basis, if not more frequently, and that includes people who are old enough to rent a car. Even non-millennials still use emojis regularly—only about 8 percent of people never use them at all,” according to Contently.

Several brands have already mined exceptional success by ditching words for emojis. Remember #TacoEmojiEngine?
 


 

Since last March, Taco Bell has been demanding that a taco emoji be invented, even petitioning that “The Taco Emoji Needs to Happen” on Change.org. After Apple heeded to their demands, Taco Bell celebrated its victory with the #TacoEmojiEngine campaign asking fans to tweet @tacobell with a taco emoji and any other emoji. For every emoji sent its way, Taco Bell replied with one of 600 ready-made gifs or images customized to match the emoji.

Similarly, Coca-Cola found strength in emojis by partnering with Twittter and becoming the first brand to receive a custom emoji. Now, when a person tweets #Shareacoke, his/her tweet is automatically embellished with a complementary pair of soda glasses with red labels.

 

CC

 

And finally, you can’t forget Dominos— the pizza parlor that redefined “ordering with convenience.” The company launched a never-before-seen emoji ordering system that earned a Titanium Grand Prix at Cannes this year. Any Dominos customer can order pizza in an instant by tweeting a pizza emoji at the company.

If these examples are anything to go by, it’s that emojis are the new modern-day hieroglyphics that can successfully convey emotion, meaning, and whole thoughts. For marketers, that means being able to:

  • Reach customers globally via a universal language
  • Simplify and speed up certain communications between business and consumers
  • Build a community around unique hashtag/emoji campaigns
  • Engage audiences with simple, low-cost, and low-maintenance, but still powerful, visuals

Perhaps it’s time that you welcomed emojis into your brand’s vocabulary—then, of course, team up with Zoomph to get precise, real-time metrics on different emojis associated with your brand, and plan how you’ll capitalize on them for success. wink

 

Click here to schedule a free demo and see our emoji tracking up close ?

 

Topics:
WP_Term Object ( [term_id] => 729 [name] => Social Media Analytics Resources [slug] => social-media-analytics-resources [term_group] => 0 [term_taxonomy_id] => 730 [taxonomy] => capabilities [description] => Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand. [parent] => 0 [count] => 72 [filter] => raw )
Analytics & Insights
WP_Term Object ( [term_id] => 728 [name] => Social Media Monitoring Resources [slug] => social-media-monitoring-resources [term_group] => 0 [term_taxonomy_id] => 729 [taxonomy] => capabilities [description] => A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition. [parent] => 0 [count] => 54 [filter] => raw )
Monitoring & Tracking
WP_Term Object ( [term_id] => 732 [name] => Zoomph Product Updates [slug] => zoomph-product-updates [term_group] => 0 [term_taxonomy_id] => 733 [taxonomy] => updates [description] => Get the latest and greatest on Zoomph – an end-to-end solution to ignite your content, your marketing, and your business from start to finish. [parent] => 0 [count] => 45 [filter] => raw )
Zoomph Product Updates

Subscribe to Zoomph's Newsletter

NEW Contest, Giveaway & Survey Templates with Integrated Audience Analytics

January 26, 2018

Editor's note: This post was originally published on December 18, 2017 and has been updated to include mention of our new survey and questionnaire templates, which also include integrated audience analytics. If you’ve run a… Read More

Why Facebook’s Move Towards Personalization is a Good Step for All of Us

January 18, 2018

In recent weeks, Facebook’s algorithm change has warranted the publication of countless survival guides meant to comfort the brooding brand or publisher. If you haven’t heard, Facebook officially decided to kill organic post reach for… Read More

6 Traits You Should Know About Your Digital Consumers

January 16, 2018

There's an abundance of data on your consumers online. And while we're often told that the more data the better, it can be difficult to understand what to prioritize or track about your consumer when… Read More

Zoomph’s Year of Innovation

December 22, 2017

Twenty-seventeen was a year to remember. The Zoomph platform grew beyond our imagination, and we owe it to you, our loyal support base who continues to be the inspiration behind our innovation. As we're ringing… Read More

All Posts