Ho, Ho, Uh-Oh. It’s Only November!November 12, 2013
Snow warnings in Washington D.C. The word ‘Christmas’ trending on Twitter. Holiday decorations taking over our shopping malls.
No, you haven’t time-traveled into December. It’s only mid-November, but it appears that the world can’t wait any longer to start gearing up for the upcoming holiday season. Over the next several weeks, celebrations for Thanksgiving, Hanukkah, and Christmas will dominate popular conversations—and, even though they’re weeks away, it seems like they’ve already started.
Because this topic critically needs in-depth coverage (read: do we get to eat Christmas cookies yet?), Zoomph monitored the social media engagement levels around this conversation and identified the top social influencers. In this case, the season has already encouraged a diverse crowd of contributors—apparently everybody is in the holiday spirit. While the most inspiring content came simply from fans eagerly counting down the days, some of our favorite messages stemmed from more unique content. Though we would normally groan when we hear holiday music in the grocery store this early, the magazine Marie Claire and prolific screenwriter Shonda Rhimes are doing it right:
Why speak of the holidays so early? Glad you asked! Here at Zoomph, we pride our influencer ranking tool on being able to deliver key insights, in real-time, before a critical marketing moment has passed. For marketers and the socially savvy, it’s of the utmost importance to stay ahead of the curve in holiday season. With Black Friday right around the corner, it’s no overstatement that this time can make or break many retailers’ entire years.
Whether you’re already in Rudolph mode, or rolling your eyes that it’s only early November, the message stays the same: holiday trends and social media opportunities go together like turkey and cranberry sauce.