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Digital Marketing & Strategy

Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions.

Big Brands Duke-It-Out on Social for Black Friday

December 01, 2014

You may remember, we recently discussed the 4 BEST social media marketing rules for a successful Black Friday campaign. Now it’s time to see which brand did the best job Read More

Chat Into The Black: 4 Social Marketing Rules To Dominate Black Friday

November 25, 2014

Take a deep breath. Black Friday madness is officially here. With over 140 Million holiday shoppers expected to take part this year (including 8 out of 10 millennials!), brands and Read More

Small Business Week: How To Take Advantage Of This Week’s Buzz

May 14, 2014

If you hadn’t already heard, it’s National Small Business week! And if you’re a small business, this is your time to rejoice in being the center of the social media Read More

2014 Small Biz Challenges: You Got 99 Problems but a Tweet ‘Aint One

May 13, 2014

If you’re a small-to-medium-sized business, just breathe and listen to Jay. Studies indicate that the growth of small businesses will continue to progress in 2014, as small businesses have generated Read More

Project Collaborate: Why Social & Your Project Efficiency Go Hand-In-Hand

May 05, 2014

Picture this: you have a new project deliverable for a Fortune 500 client, due in a week. You’ve never worked with this company before, so you have no product history, Read More

Could Your Business Be Too Late In The Social Media Marketing Boom?

March 11, 2014

Social Media Marketing has become a buzzword of sorts lately. Though not as universally hated as the term “synergy,” those up the corporate ladder love to talk all things social Read More

How to Promote Social Content in Your Marketing

January 24, 2014

Social media content represents a potential well of meaningful information when it comes to marketing and promotion. When used properly, businesses can leverage it to learn more about their customers, Read More

A Guide to Social Platforms

January 23, 2014

In the rush for social media engagement, brands can fall into the trap of thinking that all social sites are the same. But we’re here to say that nothing could Read More

Three Ways To Ensure SEO Success

January 15, 2014

Search engine optimization (SEO) is not an ‘optional’ aspect of web optimization and brand marketing these days. Yet, even high-profile websites can lose top placement in searches—a death sentence for Read More