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Digital Marketing & Strategy

Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions.

Project Collaborate: Why Social & Your Project Efficiency Go Hand-In-Hand

May 05, 2014

Picture this: you have a new project deliverable for a Fortune 500 client, due in a week. You’ve never worked with this company before, so you have no product history, Read More

Could Your Business Be Too Late In The Social Media Marketing Boom?

March 11, 2014

Social Media Marketing has become a buzzword of sorts lately. Though not as universally hated as the term “synergy,” those up the corporate ladder love to talk all things social Read More

How to Promote Social Content in Your Marketing

January 24, 2014

Social media content represents a potential well of meaningful information when it comes to marketing and promotion. When used properly, businesses can leverage it to learn more about their customers, Read More

A Guide to Social Platforms

January 23, 2014

In the rush for social media engagement, brands can fall into the trap of thinking that all social sites are the same. But we’re here to say that nothing could Read More

Three Ways To Ensure SEO Success

January 15, 2014

Search engine optimization (SEO) is not an ‘optional’ aspect of web optimization and brand marketing these days. Yet, even high-profile websites can lose top placement in searches—a death sentence for Read More

The Rise of Apps & Personalized Marketing

January 10, 2014

Entertainment and social media engagement are inseparable. From American Idol voting, to apps encouraging people to engage with tablets during movies, social media is a huge part of the way Read More

January Madness: How the New NCAA Playoffs Will Boost Social Media Impact

December 31, 2013

Social media trackers and businesses looking to capitalize on sports and entertainment opportunities have one thing to rejoice in the new year: the elimination of ‘bids’  in the 2014 NCAA Read More

ZPoints Amplifies BOLO 2013

October 11, 2013

Hey, BOLO attendees and Digital Marketing Wonders! The conference should be in full swing by now, and you have the chance to win big—the prizes for being this year’s biggest Read More

Television Advertising Use of Hashtags is Now Trending

September 20, 2013

A successful brand is adaptive, and it knows where to market to large audiences. Trends, news, and events allow brands to capitalize on attention on these large platforms by creating Read More