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Digital Marketing & Strategy

Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions.

How to Use Data to Find the Right Influencer on Twitter – a Checklist

May 16, 2017

Four years ago, people gave us funny looks whenever we mentioned “influencer marketing.” They’d scrunch their noses and write us off as hopeless romantics as we harped on about this Read More

The Beauty Industry and Influencer Marketing: It’s a Guy’s World After All

May 04, 2017

“Beauty” is the new “pink.” Though it’s entitled to many different meanings in our everyday speech, it’s often associated with femininity. In the same sense, the beauty industry is usually Read More

9 Elements of Your Consumer’s Social Media Identity

April 20, 2017

Your social profiles make up your public brand. They invite your friends and network to learn more about your values and everyday interests. By nature, they also keep pace with Read More

How to Make the Most of the Influencer Marketing Trend on a Restricted Budget

April 10, 2017

In the last four years, influencer marketing has exploded as a trend, being searched 100x more than before.   Source: Google Trends   Sixty-six percent of marketers have claimed that Read More

Create Online Experiences (in Minutes) with Microsite Builder

March 27, 2017

Long gone are the days when one website was enough. Since the early 2010s, we’ve seen a new breed of website–the microsite–take over the internet and charm the content marketing Read More

ZIndex: A Social Media Index for Staying Ahead of Industry Trends

March 04, 2017

It’s impossible to win without knowing what you’re up against. And in today’s always-on, on-demand age, the race to get in front of our customers is especially vicious, making it Read More

What Is Social Identity Data?

February 27, 2017

For starters, it’s a term that our team uses a lot. It’s what we’ve identified as the wave of the future, not by our own creativity, but by the witness Read More

3 “Disrupters” of Social Media Marketing that Are Actually Worth Celebrating

February 02, 2017

Marketing is anybody’s game, but it’s safe to say that not everyone is good at it. One gripe is that we now face heavily saturated social platforms, smarter shoppers, and Read More

Facebook Live: Defining Leads & Metrics of Success

October 24, 2016

If you had the chance to watch our recent chat on Facebook Live for business, thank you! If you weren’t able to catch it, we’ve dropped the video for you Read More